Digital Marketing Specialist

Position Title: Digital Marketing Specialist
Reports To: Marketing Director
Location: Limassol, Cyprus
Job Type: Full-Time (on-site)

About Us:
EC Markets is a multi-regulated global CFD broker with over a decade of experience in providing exceptional trading services. With our headquarters in London and a strong presence in Asia and other global markets, we are committed to delivering innovative solutions and unparalleled client experiences. As part of our growth strategy, we are seeking a talented Digital Marketing Specialist to drive our marketing efforts and expand our footprint in the Forex and financial trading space.

Job Description:

The Digital Marketing Specialist will be responsible for managing and optimizing pay-per-click (PPC) campaigns to drive qualified traffic, enhance conversion rates, and maximize ROI. The ideal candidate will have deep expertise in Google Ads and other paid platforms, with a strong understanding of the Forex/CFD industry.

Duties and Responsibilities:

• Plan, execute, and manage high-performing PPC campaigns across Google Ads, Bing, and other platforms.
• Conduct in-depth keyword research, competitive analysis, and bid management to optimize ad performance.
• Create and test compelling ad copy and A/B test landing pages to maximize CTR and conversion rates.
• Monitor and manage PPC budgets to ensure cost-effectiveness and alignment with campaign goals.
• Provide regular reporting on spend, performance metrics.
• Utilize advanced Google Ads features such as Smart Bidding, Audience Segments, and Ad Extensions to enhance campaign performance.
• Set up and manage Display, Search, Shopping, and YouTube campaigns as required.
• Leverage retargeting and remarketing strategies to re-engage potential clients and maximize customer acquisition.
• Track and analyze campaign performance using Google Analytics, Google Ads, and other tools.
• Generate actionable insights to refine targeting, bidding strategies, and ad creatives.
• Continuously monitor and adjust campaigns for optimal performance and ROI.
• Work with the broader digital marketing team to ensure seamless integration of PPC campaigns with SEO, content marketing, and social media strategies.

Qualifications and Requirements:

• Bachelor’s degree in marketing, Business, or a related field.
• 3+ years managing PPC campaigns with a proven track record of success, ideally within the Forex or financial services industry.
• Expertise in Google Ads (certification preferred).
• Hands-on experience with analytics platforms such as Google Analytics, Google Tag Manager, and data visualization tools.
• Advanced knowledge of PPC best practices, keyword research tools, and campaign optimization.
• Strong analytical skills with the ability to interpret data and present actionable recommendations.
• Excellent verbal and written communication skills.

What We Offer:

• Competitive salary with performance-based bonuses.
• 13th salary.
• Opportunity to work with a leading global forex company.
• Professional development and training opportunities.
• A collaborative, innovative, and inclusive work environment.

If you’re passionate about digital marketing and thrive on delivering exceptional results in a challenging and rewarding industry, we’d love to hear from you!

To Apply:
Candidates should submit their resume, highlighting their relevant experience and achievements.