Digital Marketing Specialist

Posted 12 Days Ago
Be an Early Applicant
Irvine, CA
In-Office
77K-128K Annually
Junior
Gaming • Hardware
The Role
The Digital Marketing Specialist executes and optimizes etail marketing campaigns focused on Amazon and other online retail partners, manages ad assets, supports product launches, and analyzes campaign performance to enhance online visibility for Razer products.
Summary Generated by Built In

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Razer is seeking a Digital Marketing Specialist to drive execution and optimization of our etail marketing programs focused on Amazon and key online retail partners (BestBuy.com, Walmart.com, Target.com). This role sits at the intersection of marketing, sales, and e-commerce, helping ensure Razer products are successful, and presented in a compelling manner across the leading online storefronts. We are looking for someone who is detail-oriented, data-driven, and able to thrive in a fast-moving competitive environment. This role helps shape how millions of gamers shop Razer online.

Essential Duties and Responsibilities

  • Execute and optimize advertising campaigns across Amazon Ads, Walmart Connect, Target Roundel, Best Buy Ads, and Sam’s Club MAP.

  • Coordinate daily with Razer’s US-based agency to manage etail marketing campaigns.

  • Support product launches by ensuring creative assets, ad copy, and campaign materials align with brand guidelines.

  • Manage internal ad asset requests (banners, videos, GIFs, landing pages) via Jira.

  • Provide logistical support for organic affiliate and Creator Connections campaigns, including product delivery, coverage tracking, and performance reporting.

  • Review creative assets to ensure etail platform standards are met.

  • Build internal and external presentations showcasing performance and key learnings from paid media programs.

  • Monitor product promotions and inventory levels to adjust advertising priorities.

  • Support paid review programs by managing campaign requirements, product delivery, and issue resolution.

  • Maintain campaign documentation and reporting processes (e.g., ePR, CAF, GRN entries in ServiceNow).

  • Other duties as assigned.

Pre-Requisites :

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor’s degree in marketing, business, or related field.

  • 1–3 years of experience in digital marketing, e-commerce, or etail coordination (Amazon experience strongly preferred).

  • Strong understanding of Amazon Seller Central/Vendor Central and retailer.com ecosystems.

  • Proficiency with Power Point, Excel and familiarity with analytics platforms (Amazon Brand Analytics, Helium 10, etc.).

  • Excellent organizational skills with the ability to manage multiple projects simultaneously.

  • A passion for gaming, tech, or consumer electronics is a major plus.

Additional Qualifications:

  • 3+ years of experience in a similar role

  • Excellent technical communication skills both verbal and written.

  • Highly organized task management skills with attention to detail and follow through with other stakeholders.

  • Can work independently to prioritize and handle multiple tasks and projects concurrently.

  • Strong administrative, organizational, and communication skills.

Salary Ranges (per annum):

$76,880.00 - $128,133.00

Disclaimer: Exact compensation may vary based on skills, experience, and location.

Are you game?

Top Skills

Amazon Seller Central
Analytics Platforms (Amazon Brand Analytics
Excel
Helium 10)
Power Point
Vendor Central
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The Company
1,383 Employees
Year Founded: 2005

What We Do

Razer™ is the world’s leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities.

With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.

Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).

In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.

Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

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