The Role
The Digital Marketing Specialist will create and manage digital marketing campaigns, optimize channels, enhance user experience, and use data to improve lead generation and brand awareness.
Summary Generated by Built In
Job Purpose
The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels. The role demands strong expertise in marketing tools, data-driven strategies, and the ability to deliver integrated campaigns that drive brand awareness, lead generation, and revenue growth.
Key Responsibilities- Plan, execute, and monitor digital marketing campaigns across Google Ads, SEO/SEM, social media, email marketing, and display advertising.
- Manage and optimize the company’s website and landing pages to enhance user experience and conversion rates.
- Build, manage, and grow social media presence across platforms such as LinkedIn, Instagram, Facebook, and YouTube.
- Conduct keyword research and implement on-page/off-page SEO strategies to boost organic visibility.
- Measure and report campaign performance against KPIs and ROI, identifying areas for improvement.
- Leverage analytics tools (Google Analytics, Search Console, Meta Business Manager, etc.) to drive actionable insights.
- Collaborate with sales, design, and content teams to create engaging content and integrated campaigns.
- Stay up to date with digital marketing trends, tools, and best practices.
- Manage CRM and marketing automation platforms for effective lead nurturing.
- Support in marketing budget planning and ensure cost-efficient digital marketing spends.
- Growth in website traffic and user engagement.
- Lead generation volume and conversion rates.
- Improved SEO rankings and keyword performance.
- ROI on paid digital campaigns.
- Growth and engagement on social media channels.
- Email campaign performance (open rates, CTR, conversion rates).
Qualifications & Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 3–5 years of proven experience in digital marketing.
- Strong knowledge of SEO, SEM, social media advertising, email marketing, and analytics.
- Hands-on experience with Google Ads, Google Analytics, Meta Ads Manager, HubSpot/Zoho CRM, Mailchimp (or similar).
- Proficiency in WordPress or other CMS platforms.
- Strong analytical mindset with data-driven decision-making skills.
- Excellent communication, organizational, and multitasking abilities.
- Creative problem-solver with attention to detail.
- Experience with design tools such as Canva, Adobe Photoshop, Illustrator.
- Basic video editing and YouTube marketing knowledge.
- Familiarity with advanced marketing automation tools.
- Certifications in Google Ads, Analytics, or HubSpot.
Top Skills
Adobe Photoshop
Canva
Email Marketing
Google Ads
Google Analytics
Hubspot
Illustrator
Mailchimp
Meta Business Manager
Sem
Seo
Social Media Advertising
Wordpress
Zoho Crm
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The Company
What We Do
In Ahoy, we like to say we reimagine and redefine movement. What we mean, is that we figured out how to make it better.
AHOY is the 1st MENA core tech infrastructure company that specializes in movement, mobility and logistics tech to allow developers innovate the next generation applications and systems development
