Digital Marketing Specialist

Digital Marketing Specialist

About Us!

Founded in 2011, Hatch Innovations is based in Vancouver and has an international team with over 80 people located across the globe. We’re creative thinkers who have a passion for technology and are constantly thinking of innovative solutions to help better serve your business and customers. Our clients include video game publishers such as Electronic Arts, Epic Games and Krafton.

About the Role!

We’re looking for a proactive Digital Marketing Specialist to bring our CMO’s strategic vision to life through exceptional execution in content and outbound marketing. You’ll be the hands-on expert turning high-level plans into measurable results, managing campaigns, and optimizing performance with a data-driven approach. If you’ve worked with a software services company before and get fired up about AI’s potential to transform industries, this is the role for you.

This is a hybrid position.

You will:

• Execute content marketing campaigns across blogs, social media, email, and more, ensuring alignment with our strategy.
• Manage outbound efforts, including email campaigns, paid ads (Google, LinkedIn, Meta), and lead generation initiatives.
• Track and analyze KPIs (e.g., engagement, conversions, ROI) using tools like Google Analytics and marketing platforms, optimizing based on results.
• Providing updates, insights, and practical suggestions to refine tactics.
• Stay ahead of trends in digital marketing and AI, bringing fresh ideas to enhance our software-focused messaging.
• Coordinate with designers, writers, or development teams to deliver cohesive campaigns on time and within scope.

You have:

• Experienced: 2-4 years of hands-on digital marketing experience, with a proven track record of running campaigns end-to-end.
• Software Savvy: Previous work with a software services company (SaaS, IT services, or similar), ideally marketing technical solutions to diverse audiences.
• AI Enthusiast: Excited about the future of artificial intelligence and its role in shaping marketing and business—bonus if you’ve marketed AI-driven products!
• Execution-Focused: A doer who thrives on turning strategy into action, with strong attention to detail and organizational skills.
• Analytical: Comfortable digging into data to measure success and tweak campaigns for maximum impact.
• Tool-Proficient: Fluent in marketing tools like HubSpot, Mailchimp, Google Analytics, and paid ad platforms; experience with collaboration tools (e.g., Asana, Slack) is a plus.
• Team Player: Collaborative, communicative, and eager to work under guidance while driving day-to-day results.
• Must be a resident of Canada and be eligible to work in Canada

Nice-to-Haves

• Familiarity with software industry trends.
• Basic SEO knowledge or experience with content formats like video or case studies.
• A portfolio or examples of campaigns with measurable outcomes

How to apply

• To apply, please send your PDF resume.
• Note: A background check will be required for employment in this role.

Job Types

Contract, Part-time, Full-time 

Schedule: Monday to Friday

Pay:   $ 26.00 to $ 32.00 per hour