Digital Marketing Specialist

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Shah Alam, Petaling, Selangor, MYS
In-Office
Gaming • Hardware
The Role

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

We are seeking a dynamic and strategic Digital Marketing Specialist to drive comprehensive online marketing initiatives from ideation to execution. This role will oversee the development and implementation of cutting-edge digital strategies across all channels, leveraging advanced AI tools to optimize workflows and campaign performance. The ideal candidate will manage digital advertising efforts, including budgeting, tracking, and performance optimization, and work closely with cross-functional teams to ensure cohesive brand alignment.

-Plan and manage comprehensive online marketing strategies, from ideation to execution, ensuring seamless integration across digital channels.
-Develop and refine copywriting and proofreading tasks to align with the brand's voice and campaign objectives.
-Leverage advanced AI tools to automate marketing workflows, optimize content delivery, and enhance overall campaign performance.
-Strategize, execute, and monitor all digital and social media advertising efforts, including budgeting, tracking, and performance optimization.
-Collaborate closely with cross-functional teams (Product, Sales, Customer Support) to coordinate marketing events, activities, and ensure a cohesive brand experience.
-Build and optimize high-converting digital marketing funnels to generate and nurture leads across multiple touchpoints.
-Analyze and report on the effectiveness of all digital campaigns using data-driven insights, offering recommendations for improvement.
-Innovate and develop forward-thinking marketing strategies to attract and engage new customers in the fintech landscape.
-Work with creative teams to produce engaging and high-performing content across all channels, including ads, landing pages, and social media posts.
-Plan, prepare, and execute promotional activities such as online advertising, POSM (Point of Sales Materials), sales memos, and more.
-Stay ahead of market trends, employing data analysis and market research to enhance campaign strategies, customer engagement, and ROI.
-Design and implement multi-touch sales funnels, focusing on customer acquisition, engagement, and conversion through strategic data insights.

Pre-Requisites :

Are you game?

Razer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Razer and has not been reviewed or approved by Razer.

  • Healthcare Strength Health coverage options include medical plan choices, dental, vision, HSA/FSA, and mental health/EAP, indicating solid core coverage. Global leave and healthcare frameworks are described, reinforcing consistency across locations.
  • Retirement Support A 401(k) with company matching and immediate vesting in some cases supports long‑term savings. This adds tangible value to the core total rewards package.
  • Wellbeing & Lifestyle Benefits Free in‑office lunches on several weekdays and notable employee discounts on company gear enhance day‑to‑day value. Volunteering time and donation matching further complement lifestyle and purpose‑oriented needs.

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The Company
1,383 Employees
Year Founded: 2005

What We Do

Razer™ is the world’s leading lifestyle brand for gamers. The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services. Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher). In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia. Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

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