Digital Marketing Specialist

Who We Are

At PalUp, we are redefining the boundaries of AI with Human-AI, designed to replicate human-like qualities for truly dynamic interactions. Unlike how AI is often thought of—cold, and impersonal—our PalUp Pals with Human-AI integrates advanced capabilities like speech, vision, personality, and memory to deliver experiences that’s not only immersive but uniquely tailored to each individual.

We are looking for a Digital Marketing Specialist to join our dynamic team where you will play a critical role in bridging the gap between our product development, sales, and marketing teams. Your primary responsibility will be to create and execute effective marketing strategies that resonate with our target audience, ensuring our products achieve maximum visibility and market penetration. You will collaborate closely with cross-functional teams to understand customer needs and market trends, ultimately driving the success of our AI-driven solutions.

What You’ll Do

1. Conduct marketing research, analyze and evaluate data and provide actionable solutions

2. Strong understanding of the product and sensitivity to user pain points

3. Manage outward communications, including written and visual presentations

4. Measure and report performance of organic growth, marketing initiatives, and assess against goals (ROI and KPIs)

5. Work cross-functionally to track product schedule and deadlines, proactively identifying and resolving issues

6. Collaborate with partners to bring products to market together successfully as a company.

7. Understand and stay current on tech industry trends, competitive landscape and internal product developments

8. Support daily operations and perform ad-hoc projects as directed

9. Support the development of long-term organizational strategy

Who You Are

1. Minimum of 1-3 years of experience in product marketing, public relations, project management, business administration, strategic consulting and/or equivalent experience

2. Native in English with excellent communication skills, both written and verbal

3. Strong logical thinking

4. A proven ability to establish excellent working relationships with external advisors, stakeholders, and internal executive and colleagues

5. Ability to multitask, work independently under pressure and demanding deadlines

6. Adaptable and can balance the need to maintain structure, with tolerance for the unexpected.

7. Can challenge and be challenged in a constructive way, including your thoughtful opinions 

8. Have a high attention to detail and diligently work to ensure all elements of your products are in control and up-to-date. 

9. Bachelor’s degree required