Digital Marketing Specialist

Posted 6 Days Ago
Ahmedabad, Gujarat
Junior
Marketing Tech • Social Media
The Role
The Digital Marketing Specialist at SocialPilot will optimize the website for search engine rankings, collaborate with content teams for SEO strategy, conduct technical audits, monitor SEO performance using analytics tools, and stay updated on SEO trends and best practices to enhance marketing efforts.
Summary Generated by Built In

SocialPilot is looking for a Digital Marketing Specialist to join our team. You will play a crucial role in optimizing our website and digital assets to improve search engine rankings and increase organic traffic. You will work closely with the content, design, and web tech teams to ensure that SEO best practices are integrated into our overall marketing strategy.

This is a full-time role based in Ahmedabad, India.

What you will do

  • Perform keyword research and analysis to identify opportunities for content optimization and ranking improvements.
  • Optimize on-page SEO elements such as meta tags, titles, and descriptions for web pages related to our SaaS product.
  • Collaborate with content creators to ensure that all website and blog content is SEO-friendly and aligned with target keywords.
  • Conduct technical SEO audits of our website to identify areas for improvement and recommend solutions.
  • Work on link-building initiatives, focusing on quality backlinks and outreach strategies to increase domain authority.
  • Monitor and report on the performance of SEO efforts using tools like Google Analytics, Google Search Console, and other SEO platforms.
  • Stay updated on SEO trends, search engine algorithm changes, and best practices to ensure our strategies remain effective.
  • Contribute to our overall digital marketing efforts, working closely with the broader marketing team to align SEO with other digital initiatives.


What are you like

  • Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred but not required).
  • Any relevant certifications (e.g., Google Analytics, SEO courses) are a plus.
  • 2+ years of experience in digital marketing or SEO (internships or coursework welcome).
  • Excellent written and verbal communication skills in English.
  • Self-motivated and proactive with a data-oriented approach.

About SocialPilot

SocialPilot empowers over 13,500+ agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.

We’re a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.

SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.

Our impact so far

  • Helped 13,500+ marketing agencies and SMBs across the globe
  • 5 billion+ social media posts published
  • SocialPilot Wins the ‘Next Frontier Startup’ Award by SaaSBoomi
  • Ranked as a “Leader” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
  • Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category
  • Named as the Top 10 Bootstrapped Startups in India
  • Consistently ranked as a “Great Product” consistently by G2, Capterra, and TrustRadius
  • Officially a Great Place to WorkTM - Certified startup
  • Rated by YOUR STORY as the Number 1 social media scheduling tool

What we believe in

  • Customer Obsession: We put customers first while making decisions and planning future goals
  • Ownership: We believe in taking ownership of areas that we’re working on. We own up to our – successes and failures. Moving the needle matters more than just busywork
  • Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again.
  • Nimbleness: We respond rapidly to changing circumstances and customer needs
  • Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together.

Why join SocialPilot?

  • Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization
  • No micromanagement: Own up your work and be accountable without the need for close supervision.
  • Great team: Work with a great team with diverse backgrounds from world-class organizations
  • Personal growth: Design a personal learning plan and utilize organizational resources to achieve the goals.
  • Best in class health and medical benefits
  • Profit-Sharing Plan: We reward our high-performing employees by actually sharing profits with them. The profits for the year 2021 were shared with the team in the final week of December
  • Staycation: Every year, choose anywhere in the world to stay for a month; we will take care of the expenses!
  • Open Door Policy: Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy
  • Zen-like Workspace: A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms if you decide to work from the office

Top Skills

Google Analytics
Seo
The Company
HQ: Lewes, Delaware
127 Employees
On-site Workplace
Year Founded: 2014

What We Do

SocialPilot is a powerful social media suite for marketing agencies, small and medium businesses, creators, professionals, and any individuals who want to increase their social media presence effectively.

SocialPilot offers you easy-to-use yet advanced functionalities to take your business to the next level in social media management. With its dynamic features like Bulk Scheduling, AI Assistant, and Content Library, it makes your social media management effortless, reliable, and seamless.

It was founded by Jimit Bagadiya and Tejas Mehta in 2014 to increase the efficiency of social media marketing. The ultimate goal of social media marketing is to generate engagement with targeted audiences and reach out to new customers. But, it’s all in vain if you are not able to be active on social media. It’s necessary to keep sharing interesting content about your industry and products & services on your social media profiles to get engagement. This is the whole idea behind developing a social media sharing and scheduling tool- "SocialPilot"​

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