Digital Marketing Specialist

About Us

We are a premier home construction and Accessory Dwelling Unit (ADU) builder headquartered in Encino, CA. With 50+ active projects currently under construction across Southern California, we are scaling rapidly. To support our growth, we are bringing our high-budget marketing operations 100% in-house.

Position Overview

We are seeking an experienced, data-driven, and creative Marketing Manager to lead our growth efforts. In this role, you will take ownership of our marketing pipeline—managing high-budget paid ad campaigns, capturing dynamic field content at active construction sites, executing local SEO/E-E-A-T strategies, and systematically transitioning our agency-managed marketing fully in-house.

If you are a growth-minded marketer who thrives on driving real sales leads (CPL/CPA focus), understands high-ticket B2C marketing, and enjoys balancing strategy with hands-on content creation, we want to talk to you.

Key Responsibilities

• Paid Media & Performance Growth: Direct, run, and optimize high-budget Google Ads (PPC) and Meta Ads (Facebook & Instagram) focused strictly on qualified lead generation and maximizing ROAS.
• In-House Marketing Transition: Manage relationships with external vendors while systematically taking over campaign strategy, landing page optimization, and ad management in-house.
• Field Content Creation: Periodically visit active construction job sites across SoCal to shoot photos, film short-form videos/reels, and capture transformation footage for social media and ads.
• SEO & Reputation Management: Oversee website content, local search optimization, Google Business Profiles, and E-E-A-T best practices to improve organic ranking and AI search visibility. Monitor customer reviews and manage our online brand reputation.
• Analytics & Conversion Optimization: Track performance across Google Analytics (GA4) and Google Tag Manager. Monitor CPL, CPA, and conversion rates to deliver data-driven growth recommendations.
• Social Media & Website Management: Maintain company social media channels (Facebook, Instagram) and website content with fresh, engaging visuals and copy.
• Cross-Team Collaboration: Work closely with executive leadership, sales teams, dispatchers, and project managers to align marketing strategy with sales targets and operational capacity.

Qualifications

• 3+ years of hands-on digital marketing experience with a proven track record in B2C lead generation.
• Demonstrated experience managing high-budget PPC/Paid Social campaigns ($70,000+/month spend) on Google Ads and Meta Ads.
• Strong technical command of performance metrics: CPL, CPA, ROAS, conversion rate optimization (CRO), GA4, and Google Tag Manager.
• Solid understanding of SEO fundamentals, local search, and E-E-A-T principles.
• Creative ability to capture and edit short-form mobile video/photos for social media and ad creative.
• Background in construction, home improvement, real estate, or high-ticket service industries is strongly preferred.
• Excellent communication, analytical, and time-management skills with a self-starter mindset.
• Must be located in/near Encino, CA with a reliable commute and ability to visit local job sites as needed.

Compensation & Benefits

• Salary: Competitive salary based on experience.
• Performance Bonuses: Tiered bonuses tied to lead performance and conversion targets.
• Long-Term Growth: Opportunity to build and lead a dedicated in-house marketing department in a rapidly expanding industry.