The Role
Execute and optimize paid social and display campaigns, build landing pages, manage HubSpot marketing automation and lead nurture workflows, support CRM segmentation, track performance, produce reports, and assist creative production to drive student enrollment and retention.
Summary Generated by Built In
TITLE: Digital Marketing Specialist
REPORTS TO: Director of Marketing & Communications
STATUS: Non-Exempt; Part-Time, 0.5 FTE (20 hours/week)
LOCATION: Minneapolis; Primarily Remote; Some Onsite Work Required
COMPENSATION: $31.72/hour - $41.24/hour
Job Summary
The Digital Marketing Specialist supports enrollment marketing campaigns, paid media execution, and marketing automation. This role focuses on digital campaign execution, lead nurture workflows, paid social advertising, landing pages, and performance tracking to support student enrollment and retention.
RESPONSIBILITIES & ESSENTIAL FUNCTIONS
REPORTS TO: Director of Marketing & Communications
STATUS: Non-Exempt; Part-Time, 0.5 FTE (20 hours/week)
LOCATION: Minneapolis; Primarily Remote; Some Onsite Work Required
COMPENSATION: $31.72/hour - $41.24/hour
Job Summary
The Digital Marketing Specialist supports enrollment marketing campaigns, paid media execution, and marketing automation. This role focuses on digital campaign execution, lead nurture workflows, paid social advertising, landing pages, and performance tracking to support student enrollment and retention.
RESPONSIBILITIES & ESSENTIAL FUNCTIONS
- Execute and manage paid social media campaigns (Meta, Instagram, etc.)
- Execute and manage paid display campaigns (Google, Feathr, etc.)
- Build and optimize digital ads, audiences, and retargeting campaigns across channels
- Create and update landing pages for marketing campaigns (using existing templates and tools)
- Execute lead nurture email workflows and marketing automation in HubSpot
- Support CRM segmentation and audience targeting for campaigns
- Track campaign performance and prepare reports with actionable insights
- Support with creative production for digital ads (graphics, short video, copy) with direction given
- Collaborate with Marketing Director/Manager on campaign execution and priorities
- Contribute to campaign and funnel optimization through ongoing testing and iteration
- 4-7 years’ experience in digital marketing, paid media, or marketing automation
- Comfortable working independently in a part-time role
- Experience with Meta Ads Manager/Meta Business
- Experience with Google Display or similar platforms
- Experience with email marketing / CRM systems (HubSpot preferred)
- Experience with Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere, or similar creative tools)
- Strong attention to detail and ability to manage multiple campaigns
Skills Required
- 4-7 years experience in digital marketing, paid media, or marketing automation
- Experience with Meta Ads Manager / Meta Business
- Experience with Google Display or similar platforms (Feathr mentioned)
- Experience with email marketing and CRM systems
- HubSpot experience
- Experience building and updating landing pages using templates/tools
- Experience with Canva and Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere or similar)
- Strong attention to detail and ability to manage multiple campaigns
- Comfortable working independently in a part-time (20 hours/week) role
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The Company
What We Do
Mission: To transform lives and communities through exceptional music learning. Vision: To provide students of all backgrounds and abilities access to exceptional music learning experiences through extraordinary faculty, innovative programs and integrated learning technology to create successful outcomes. MacPhail offers the best music education in the region in 35 instruments at 132 different locations throughout the Twin Cities and statewide, serving 16,000 students annually.
