ROLE: The Talent Growth & Content Strategist will be the driving force behind BK Behavior’s digital recruitment presence. This role will own the strategy and execution of all recruitment marketing initiatives — from social media and content creation to employer branding. This is a hands-on, creative role focused on building and nurturing a strong pipeline of talented behavior technicians and clinical staff through high-impact content and community engagement.
RESPONSIBILITIES: (Include, but are not limited to):
Recruitment Marketing & Pipeline Growth
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Develop and execute creative campaigns to attract candidates for behavior technician and clinical roles across all service states.
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Manage and grow BK Behavior’s employer brand across Indeed, LinkedIn Life, and other talent platforms.
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Partner with the recruiting and operations teams to ensure content supports open positions and hiring goals.
Content Creation & Strategy
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Plan, write, and produce high-performing blog content optimized for organic traffic and education.
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Use keyword research tools and analytics to identify content gaps and develop topics that drive traffic and candidate conversions.
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Create scroll-stopping, viral-ready content for LinkedIn, TikTok, and other social platforms that showcases company culture, career growth, and mission-driven work.
Social Media & Brand Presence
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Own the strategy and content calendar for all recruitment-related social channels.
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Stay ahead of trends, leveraging cultural moments, trends, and storytelling techniques to drive engagement.
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Building up a large presence on instagram
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Camera facing or narrating engaging videos
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Collaborate with the Director of Marketing on campaigns that highlight BK Behavior’s people, impact, and growth.
Projects & Initiatives
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Lead creative projects such as the Brand Ambassador Program and local community digital presence campaigns.
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Build relationships with current team members to spotlight authentic employee stories.
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Track campaign performance, optimize content strategy, and report on results
REQUIREMENTS:
Qualifications: Proven experience creating engaging video and written content across platforms like TikTok, LinkedIn, and Instagram; excellent writing and storytelling skills - able to capture both brand tone and human emotion; passion for BK Behavior’s mission of helping children thrive through quality ABA therapy.
Work Schedule: 36 hour general workweek, from Monday-Thursday 9:00-5:00 PM, and Fridays 9:00-1:00 PM.
Skills Required
- Proven experience creating engaging video and written content across TikTok, LinkedIn, and Instagram
- Excellent writing and storytelling skills able to capture brand tone and human emotion
- Experience using keyword research tools and analytics to identify content gaps and drive organic traffic and conversions
- Experience managing and growing employer brand on platforms like Indeed and LinkedIn
- Ability to create camera-facing or narrated videos and produce social media video content
- Experience planning and executing recruitment marketing campaigns and maintaining content calendars
- Experience partnering with recruiting and operations teams to support hiring goals
- Ability to track campaign performance, optimize strategy, and report results
- Passion for BK Behavior's mission of helping children thrive through quality ABA therapy
- Availability to work a 36-hour schedule: Mon-Thu 9:00-5:00, Fri 9:00-1:00
What We Do
BK Behavior is a business management firm and provider network specializing in Applied Behavior Analysis (ABA) therapy practices. Its mission is to make high-quality ABA therapy accessible to families everywhere, especially those in underserved communities, by providing a trusted, flexible hub for BCBAs and ABA professionals to grow their careers with strong clinical support and mentorship.
