Digital Marketing Specialist-Pakistan

Reposted 20 Days Ago
Be an Early Applicant
Karachi, Sindh, PAK
In-Office
Mid level
Beauty • Fitness • Professional Services • Retail
The Role
Responsible for managing social media and Google ads campaigns to improve ROI, monitor KPIs, and optimize customer conversion rates while preparing regular reports.
Summary Generated by Built In
Purpose

Will be responsible for managing social ads campaigns, google ads campaigns, offers, and various digital marketing work to produce the right ROI. 


Responsibilities 
  1. Managing Instagram and Facebook Posts, Boosted Posts, Ads campaigns with maximum ROI.

  2. Manage Google SEM: PPC, Retargeting Ads, Display Ads with maximum ROI 

  3. Manage offers on our website and social media. 

  4. Identify and recommend opportunities to improve customer conversion rate

  5. Regularly research keywords to continually expand and optimize.

  6. Monitor redirects, click rate, bounce rate, and other KPIs

  7. Identify our buyer persona to better target identified audiences

  8. Prepare and present reports regularly



Requirements

Required Role Competencies

  1. Good English & Written Communication. 

  2. Strong analytical skills and ability to make decisions using data analytics. 

  3. Several years of experience in digital marketing or similar role with proven success in managing paid campaigns with good ROI.

  4. Well-versed in performance marketing, conversion, and online customer acquisition

  5. Experience with website analytics tools 

  6. Ability to come up with offers to increase gross sales. 

  7. Min 3-5 years of relevant experience



Benefits
Pay Package:

·       Salary: Great Salary (Get Paid in USD)

·       3 weeks paid Vacation 

·       Other Benefits will be discussed in interview

 About the Company:

Kozma & Kozma, and Kozma Curl are international salons with branches around Qatar, Dubai and Oman.

Kozma Curl brand in addition to owning salons it has its own Curly Products and Ecommerce site.

We are rapidly growing around the region. It’s a fun and great place to work.  

Website: www.kozmaandkozma.com /  www.kozmacurl.com



Skills Required

  • Good English & Written Communication
  • Strong analytical skills and ability to make decisions using data analytics
  • Several years of experience in digital marketing or similar role with proven success in managing paid campaigns with good ROI
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Experience with website analytics tools
  • Ability to come up with offers to increase gross sales
  • Min 3-5 years of relevant experience
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The Company
HQ: Muscat
Year Founded: 2007

What We Do

Kozma & Kozma is an international hair salon specializing in naturally curly hair, offering beauty experiences and hair care products formulated for curly hair.

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