Digital Marketing & Social Media Specialist

| Hopkinsville, KY, USA
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Empowering people, creating technology.

Responsibilities:

  • Develop, plan, and implement digital marketing campaigns, lead nurturing and management processes, and social media campaigns on channels own by the company
  • Plan and implement SEO and SEA initiatives to drive the company's Digital Marketing and to support Sales Initiatives
  • Drive visibility of own consumer brands as well as products sold under brand licenses in the retail market
  • Plan and manage targeted digital marketing campaigns integrated in the company's digital tools & systems
  • Participate in corporate and marketing communications (print, online, trade shows, PR) across all business units and market segments
  • Initiate, design and implement marketing activities to promote sales
  • Interact and collaborate closely with sales and application engineering teams
  • In collaboration with sales and market segment teams, manage promotional campaigns, contracts and placements
  • Managing North American content for the global Product Information Management System (PIMS)
  • Management of external suppliers
  • Interacting with the Director of Marketing & Sales Excellence North America on a daily basis
  • Regular interaction with FFT headquarters in Germany and the Freudenberg NA Corporate Center
  • Assist with other sales, marketing and customer related projects as needed

Qualifications:

Education/Certification

  • BA degree in Marketing, Advertising, Journalism or equivalent preferred; or Associates degree

Knowledge / Experience

  • High affinity for social media channels and experience in the commercial use of these platforms
  • Preferably knowledge of using content management systems such as TYPO3
  • Experience working with commercial printers, graphic designers and advertising agencies
  • Experience in implementing SEO and SEA initiatives
  • Proficiency with the Microsoft Office suite
  • Preferably knowledge of graphic design software
  • Strong oral and written communication skills
  • Creative initiative with a strong team orientation
  • Excellent organizational skills and ability to effectively manage multiple projects; ability to work with minimal supervision
  • Ability to work both as an individual and as a team member

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Filtration Technologies LP

More Information on Freudenberg Group
Freudenberg Group operates in the Automation industry. It has 17448 total employees. To see all 23 open jobs at Freudenberg Group, click here.
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