Position Overview
The Digital Marketing & Social Media Manager is responsible for enhancing the online presence and brand visibility of Sohn and Sol Technologies Ltd. This role focuses on developing and executing comprehensive digital marketing strategies across our website, social media platforms, and email marketing channels to reach wider audiences, generate qualified leads, and improve our credibility within the tech industry. The ideal candidate will be a creative and analytical individual who takes initiative, plans and executes effective campaigns, and demonstrates tangible results. Working closely with the business development team, this role is crucial for driving growth and establishing SNS Ltd as a thought leader in the digital solutions space.
Digital Strategy & Planning
Develop, implement, and manage a holistic digital marketing strategy that aligns with the company's business goals.
Create a detailed content calendar for all social media, blog, and email marketing activities.
Plan and set clear deliverables for all digital campaigns, ensuring they are well-organized and executed on time.
Conduct market research to identify trends, target audiences, and opportunities for expanding our digital footprint.
Social Media Management
Manage and grow the company's presence across key social media channels (e.g., LinkedIn, Twitter, Facebook).
Create, curate, and publish engaging and relevant content that showcases our expertise in software design, development, and digital solutions.
Monitor social media channels for industry trends, engage with our community, and respond to comments and inquiries in a timely and professional manner.
Develop and execute paid social media campaigns to target feasible prospects and increase brand visibility.
Content Creation & Website Management
Write, edit, and optimize content for our website, including blog posts, case studies, and service pages, to improve search engine ranking (SEO) and user engagement.
Ensure the company website is consistently updated with fresh, relevant content and accurately reflects our brand and service offerings.
Collaborate with the design and development teams to create compelling visual assets (graphics, videos) for digital channels.
Email Marketing
Develop and execute email marketing campaigns, including newsletters and automated lead nurturing sequences, to engage prospects and clients.
Manage and segment our email lists to ensure targeted and effective communication.
Analyze campaign performance and use insights to improve open rates, click-through rates, and conversions.
Performance Tracking & Reporting
Define and track key performance indicators (KPIs) for all digital marketing efforts.
Monitor and analyze website traffic, social media engagement, and campaign results using tools like Google Analytics and social media analytics platforms.
Prepare and present regular reports on campaign performance, demonstrating accountability and the impact of digital marketing on business objectives.
Branding & Digital Identity
Maintaining and reinforcing brand identity, including tone of voice, visual standards, and messaging consistency across all digital platforms.
Act as a brand guardian, ensuring brand alignment across internal and external communication touchpoints
Development of brand-aligned content calendars, covering themes, product/service messaging, and seasonal campaigns.
Perform any other duties as reasonably assigned by the supervisor or management that align with the employee’s skills, qualifications, and the overall purpose of the role.
Adapt to additional responsibilities or projects that support the company’s objectives, provided they are consistent with the scope of the employee's position and employment contract.
Increase in Website Traffic & User Engagement
Growth in Social Media Followers & Engagement Rate
Number of Qualified Leads Generated (MQLs)
Website & Email Marketing Conversion Rate
Return on Investment (ROI) for Digital Marketing Campaigns
- Application Submission: Candidates should submit their application through our careers portal at https://jobs.sohnandsol.com
- Proctored Assessment: Qualified candidates will be invited to complete a proctored assessment meant to evaluate "hard" skills and platform familiarity
- Interview: Qualified candidates will be scheduled for an interview and presented a scenario-based assessment. Responses will be presented as part of the interview. The assessment aims to evaluate real-world experience and will closely track day-to-day activities related to the job position. The recruitment team will also perform background checks and contact candidate referees between the interview notification and interview day, clarifications may be raised as part of the interview.
- Offer and Hire: Successful candidates will be presented an offer letter, and upon acceptance the HR team will initiate the onboarding process.
Requirements
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
2–3 years of proven experience in a digital marketing or social media management role, preferably within the tech or software industry.
Demonstrable experience leading and managing SEO/SEM, email marketing, and social media campaigns.
Solid knowledge of website analytics tools (e.g., Google Analytics) and content management systems.
A portfolio showcasing successful digital marketing campaigns and results is a strong advantage.
Initiative & Creative Thinking: Proactively develops new ideas and employs a nuanced approach to targeting prospects and building brand credibility.
Organizational & Planning Skills: Well-organized with a proven ability to plan, set deliverables, and manage multiple tasks simultaneously.
Accountability: Demonstrates ownership and is results-driven, with a focus on reporting and analyzing campaign outcomes.
Strong Analytical Thinking Skills: Capable of interpreting data to drive strategic decisions.
Good Communication and Interpersonal Skills: Able to articulate ideas clearly and collaborate effectively.
Meticulous Attention to Detail: Ensures accuracy and quality in all content and reporting.
Excellent Team Player: Works collaboratively with other teams to achieve common goals.
Highly Adaptable and Flexible: Can adjust to changing priorities and new challenges.
Strong Problem-Solving Skills: Effectively identifies and resolves issues.
Exemplary Integrity and Work Ethic: Handles sensitive information with discretion and maintains a high level of professionalism.
Skills Required
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field
- 2-3 years proven experience in digital marketing or social media management
- Demonstrable experience leading and managing SEO/SEM, email marketing, and social media campaigns
- Solid knowledge of website analytics tools (e.g., Google Analytics) and content management systems
- Experience planning and executing paid social media campaigns (targeting and campaign management)
- Portfolio showcasing successful digital marketing campaigns and measurable results
- Strong analytical, communication, organizational, problem-solving skills, initiative, attention to detail, and ability to work in a team
- Experience in the tech or software industry
What We Do
Sohn and Sol Technologies Limited is a digital marketing and software development agency providing ICT, systems applications, and office automation solutions. They specialize in creating purposeful websites and mobile apps, implementing enterprise software such as ERP and CRM systems, and executing digital marketing campaigns to help businesses improve operational efficiency and grow their brand visibility across the East African region.
