Digital Marketing & Operations Specialist

Description

The Digital Marketing & Operations Specialist is a key member of the Marketing & Communications team at Kamco, responsible for developing and executing integrated communication strategies to enhance Kamco's brand image, market visibility, and drive business growth. This role requires a creative, results-oriented individual with a strong understanding of digital marketing principles and a passion for storytelling.

Key Responsibilities

Digital Marketing Execution & Support

• Support SEO and paid search (Google Ads) initiatives in coordination with external partners
• Assist with campaign setup, execution, and ongoing optimization across digital channels
• Support email marketing efforts including newsletters, promotions, and customer communications
• Track and summarize marketing performance metrics (traffic, engagement, campaign results) for internal stakeholders

Website Support & Content Updates

• Support ongoing updates to kamcoboston.com and related marketing pages
• Coordinate website content updates, form changes, landing page edits, and minor enhancements
• Work with external vendors and internal stakeholders to submit, track, and validate website changes
• Review updates in test or staging environments and confirm accuracy prior to deployment
• Help identify and flag website issues related to content, usability, or customer experience

Creative Asset Creation & Content Support

• Create and update marketing and promotional assets using Canva or related tools (digital signage content, campaign and promotional graphics, website banners and visuals, internal and external presentation materials)
• Ensure creative assets follow Kamco branding and messaging standards
• Coordinate with vendors or internal teams for more advanced creative or design needs when required

Vendor & Marketing Operations Coordination

• Act as the day-to-day contact for digital marketing, website, SEO, and advertising vendors
• Schedule meetings, track deliverables, and follow up on action items
• Coordinate timelines and priorities across multiple concurrent marketing and website requests
• Support light project management activities such as task tracking, communication coordination, and deadline management

Cross-Functional Collaboration

• Partner with Sales, Operations, IT, and Leadership to support marketing and website needs
• Translate business requests into clear marketing tasks, creative updates, or vendor requests
• Lead recurring marketing, website, and campaign review meetings
• Maintain Marketing Calendar
• Support overall internal Communications

Reporting & Structure

Reports to: Chief Operating Officer (COO)

Individual Contributor Role: Yes

Direct reports: No

Requirements

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
• 5–10 years of experience in digital marketing, marketing operations, or campaign execution roles
• Experience supporting website content updates and working with external web vendors
• Experience coordinating work with external agencies or vendors
• Strong organizational skills with the ability to manage multiple priorities
• High attention to detail and strong follow through
• Clear written and verbal communication skills
• Strong experience with AI tools such as CoPilot to help with content creation, and overall productivity

Preferred

• Experience supporting SEO and Google Ads initiatives
• Hands-on experience using Canva for marketing and digital asset creation
• Familiarity with CMS platforms
• Experience in B2B, construction, distribution, or building materials industries
• Project Management experience

Tools & Skills

• Canva
• Google Ads and Ad Network
• Google Analytics (or similar tools)
• CMS platforms
• Microsoft 365 (SharePoint, Outlook, Planner, PowerPoint, Excel, Teams)