The Role
Lead multi-channel digital marketing strategy to grow brand visibility, generate leads, and nurture customer relationships. Manage content distribution, email and CRM campaigns, market analysis, partnership development, event representation, collateral creation, KPI reporting, and cross-functional coordination to drive customer acquisition, retention, and business development.
Summary Generated by Built In
Summary
This pivotal role is designed to accelerate organizational growth by orchestrating comprehensive digital marketing strategies and driving business expansion. The incumbent will focus on strengthening the company's online footprint, fostering meaningful customer interactions, and uncovering new market opportunities. By blending data-driven insights with creative execution, the position aims to elevate brand visibility, stimulate sales, and cultivate lasting client relationships while supporting the broader strategic goals of the organization.
Responsibilities
- Formulate and execute multi-channel digital marketing campaigns to maximize reach and engagement.
- Curate, schedule, and oversee content distribution across social media platforms, corporate websites, and other digital venues.
- Act as a primary point of contact for digital inquiries, ensuring prompt and professional responses to customer interactions.
- Design and produce a variety of marketing collateral, including brochures, presentation decks, and promotional assets.
- Perform in-depth market analysis to gauge consumer needs, track industry shifts, and evaluate competitor movements.
- Drive lead generation efforts through both digital and traditional channels, nurturing prospects toward conversion.
- Manage and refresh customer and prospect records to ensure data accuracy and accessibility.
- Identify and pursue potential partnerships and new client accounts to support business development objectives.
- Draft and refine business proposals, pricing quotes, and client presentations for prospective opportunities.
- Represent the organization at industry events, trade shows, and networking functions to build strategic connections.
- Evaluate key performance indicators (KPIs) for marketing initiatives and compile detailed performance reports.
- Execute email marketing strategies and support customer relationship management (CRM) programs.
- Coordinate with cross-functional teams to maintain a unified brand voice and consistent customer experience.
- Analyze website and social media metrics to propose actionable improvements for enhanced visibility and interaction.
- Implement tactics focused on expanding the customer base and improving retention rates.
- Deliver weekly and monthly progress reports on marketing and business development activities for executive review.
- Undertake additional tasks and projects as directed by leadership to support organizational needs.
Skills Required
- Plan and execute multi-channel digital marketing campaigns
- Create, schedule, and manage social media and website content
- Respond professionally to digital customer inquiries
- Design and produce marketing collateral (brochures, decks, promotional assets)
- Conduct market analysis and competitor tracking
- Drive lead generation and nurture prospects toward conversion
- Maintain and update customer and prospect records (CRM support)
- Identify and pursue partnerships and new client accounts
- Draft business proposals, pricing quotes, and client presentations
- Represent the organization at industry events and trade shows
- Measure KPIs and compile marketing performance reports
- Execute email marketing strategies and support CRM programs
- Analyze website and social metrics to recommend improvements
- Prepare weekly and monthly progress reports for executives
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The Company
What We Do
Jobberman is Nigeria's leading career development and recruitment solutions company, focusing on connecting qualified job seekers with verified employers. Headquartered in Lagos, Nigeria, the company operates as an online job marketplace and career portal. It provides comprehensive online career development support, training services, and personalized HR solutions designed to empower job seekers and assist employers in finding the right talent.
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