Digital Marketing Manager

Job Description: Digital Marketing Manager

Digital Marketing Manager are in charge of planning and managing marketing campaigns that promote a company's brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.

Responsibilities;

·         Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

·         Design, build and maintain our social media presence.

·         Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

·         Identify trends and insights, and optimize spend and performance based on the insights.

·         Brainstorm new and creative growth strategies.

·         Plan, execute, and measure experiments and conversion tests.

·         Collaborate with internal teams to create landing pages and optimize user experience.

·         Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

·         Instrument conversion points and optimize user funnels.

·         Collaborate with agencies and other vendor partners.

·         Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements;

·         Proven working experience in digital marketing.

·         Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

·         Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

·         Experience in optimizing landing pages and user funnels.

·         Experience with A/B and multivariate experiments.

·         Solid knowledge of website analytics.

·         Working knowledge of ad serving tools.

·         Experience in setting up and optimizing Google Ad Words campaigns.

·         Working knowledge of HTML, CSS, and JavaScript development and constraints.

·         Strong analytical skills and data-driven thinking.

·         Up to date with the latest trends and best practices in online marketing and measurement.

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