Digital Marketing Manager

Who We Are:

Real (Nasdaq: REAX) is a publicly traded, fast-growing global real estate brokerage powered by technology and driven by people. Since our founding in 2014, we’ve been reimagining the residential real estate experience. With operations across the U.S., Canada, India, and the District of Columbia, we’re leading the industry with our cutting-edge platform that empowers agents, simplifies the buying and selling journey, and unlocks greater financial opportunities.

At Real, we believe in pairing Tech x Humanity to create something truly different.

Learn more at https://www.onereal.com/

Work Schedule: Standard business hours based on local time zone, Monday - Friday.

About the Role:

We’re looking for a Digital Marketing Manager to join our Marketing team. In this role, you’ll own and optimize digital marketing programs across paid media, email, SEO, and analytics, with a strong focus on measurement, testing, and ROI. The ideal candidate is analytically driven, thrives in complex marketing ecosystems, and can independently manage experimentation, reporting, and optimization across multiple channels.

This is a great opportunity to design and scale data-driven marketing programs, influence cross-functional strategy, and make a measurable impact on growth and performance.

What You’ll Do:

Performance & Growth Marketing

• Own and optimize paid media programs across social (Meta, LinkedIn, TikTok), SEM/paid search (Google Ads, Bing), and SEO strategy in partnership with content and web teams.

• Manage budgets, pacing, forecasting, and performance optimization across channels.

• Build and maintain channel-level and blended CAC, ROAS, and LTV models.

Email Marketing & Marketing Operations

• Lead email marketing operations, including lifecycle campaigns (nurture, onboarding, re-engagement).

• Drive segmentation, personalization, and automation strategies.

• Ensure deliverability, list health, and performance optimization.

• Partner with Data and Engineering to ensure clean data flows and reliable execution.

• Own martech integrations and workflows (ESP, CRM, CDP, analytics tools).

Analytics, Testing & Measurement

• Design and run A/B and multivariate testing frameworks across email, paid media, and landing pages.

• Define success metrics and measurement methodologies for all campaigns.

• Build and maintain dashboards and reporting for executive and stakeholder visibility.

• Analyze funnel performance from impression → conversion → retention.

• Translate data insights into actionable optimization recommendations.

Strategy & Collaboration

• Partner cross-functionally with Product, Data, Engineering, Creative, and Sales teams.

• Act as a strategic thought partner on growth initiatives and experimentation roadmaps.

• Maintain documentation and best practices for marketing analytics and operations.

What You’ll Bring:

• Strong data or analytics background (marketing analytics, BI, economics, engineering, etc.).

• Proven hands-on experience managing paid media, email marketing operations, and SEO performance.

• Advanced analytical skills with the ability to interpret complex datasets and trends.

• Experience designing and executing structured experimentation programs.

• Experience in high-growth, performance-driven environments.

• Proficiency with modern marketing and analytics tools, including: Google Analytics / GA4, Google Tag Manager; ad platforms (Meta, Google, LinkedIn); ESPs (Braze, Marketo, HubSpot, Salesforce Marketing Cloud, etc.); BI tools (Looker, Tableau, Power BI, Mode, etc.).

• Strong documentation and communication skills.

• Comfortable working directly with data teams or using SQL for analysis, and familiar with attribution modeling, incrementality testing, or advanced segmentation strategies.

Education & Experience:

• 8-10+ years of experience in digital marketing, growth marketing, or marketing operations.

• Bachelor’s degree in Marketing, Business, Analytics, or related field (preferred).

How We Work: Our Operating Principles

Our Operating Principles are the blueprint of Real’s culture. They guide how we show up, make decisions, and bring our mission to life every day:

• Be Agent Obsessed: We design every decision around creating value for our agents and their clients.

• Move Fast with Purpose: We act with urgency, clarity, and focus—without compromising our standards.

• Own Your Outcome: Effort matters, but results matter more. We adapt, learn, and improve.

• Be Bold; Challenge Often: We challenge assumptions, rethink “the usual,” and push for smarter, simpler solutions.

• Win Together: We set high standards, collaborate deeply, and celebrate shared success.

Additional Details:

• Location Requirements: Candidates must be based in the U.S. to be considered.

• Physical Requirements: Ability to sit for long periods of time.

Our Commitment:

Real Broker LLC. is proud to be an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees. We welcome applicants of all backgrounds and identities, and we do not discriminate on the basis of race, color, ancestry, religion, sex, sexual orientation, gender identity or expression, age, marital or family status, disability, citizenship, veteran status, or any other status protected by applicable law.