Digital Marketing Manager

Experienced Digital Marketing Manager

We are seeking an experienced Digital Marketing Manager to drive to drive our digital marketing efforts as part of our international Branding & Marketing Communications team at our head office in Hedehusene, Denmark. You will be a key driver in our digital transformation and change management, as we move towards a “digital first” approach and, over time, full marketing automation and digital lead generation.

At ROCKWOOL, we work to enrich modern living through innovative stone wool solutions and a strong commitment to sustainability. If you want to contribute to this purpose and have what it takes to shape and execute our digital customer journey, you might be the right match for ROCKWOOL Technical Insulation.

You will join ROCKWOOL Technical Insulation, a global subsidiary of the ROCKWOOL Group, specialised in industrial insulation solutions for the energy, marine, offshore and manufacturing industries.

You will be part of the Branding & Marketing Communications team and report to the Head of Branding & Marketing Communications. The team is international and working closely together with colleagues working with business development, product management and marketing across the ROCKWOOL Group – including digital marketing.

We are investing significantly in our digital customer journey and are looking for an experienced digital specialist profile who can drive both digital lead generation strategy and implementation.

You will join as an established expert and work closely with our existing digital marketing colleague, who manages our website, email marketing and other digital tools and campaigns. Together, you ensure that our digital platforms are continuously optimised to provide a great user experience and drive traffic, engagement and high-quality leads.

You will work hands-on with tools such as:

• Marketing automation (Marketo)
• CRM (Microsoft Dynamics)
• Google paid and LinkedIn sponsored campaigns
• Dashboards and analytics tools (Google Analytics, Looker Studio, Power BI)

We expect you to be passionate about performance across channels, be able to interpret data and translate insights into concrete, corrective actions – and to stay on top of digital trends and behaviour.

In this role, you will:

• Create, drive and implement our digital lead generation strategy
• Develop the digital customer journey and build/implement inbound marketing activities
• Analyse data to understand performance and recommend improvements
• Create, maintain and improve digital dashboards for KPI tracking – you should genuinely enjoy working with data, Excel and pivot tables
• Cooperate closely with digital colleagues as well as manage external global marketing agencies
• Plan and project manage digital campaigns in close collaboration with marketing colleagues
• Work with marketing communications and product managers to secure engaging, value-adding content

We are a lean team, so you must enjoy hands-on operational tasks as much as strategic work.

You are an experienced B2B digital marketing expert with a strong commercial mindset and the ability to take campaigns from strategic concept to operational execution. You are used to working closely with agencies and internal stakeholders and you are motivated by driving digital change in a traditional, technical industry.

We imagine that you:

• Hold a master’s degree in digital marketing or similar
• Have 10+ years of experience in B2B digital marketing from an international company
• Have solid experience with Google Analytics, CMS and marketing automation – ideally Marketo and Microsoft Dynamics – as well as SEM and SEO
• Have worked for an agency and/or are used to managing agencies on B2B digital advertising, especially Google Paid and LinkedIn sponsored campaigns
• Are a strong project manager who can prioritise, manage tasks simultaneously as well as delegate to other to keep deadlines
• Have an international mindset, enjoy some travel and can work flexibly with colleagues in other time zones (e.g. sometimes take meetings in the evening)
• Are fluent in English, written and spoken

You are curious, proactive and independent, yet a down-to-earth colleague. You enjoy working with a broad range of stakeholders and reach out to find solutions. You are an expert who loves data and analytics, and you keep up to date with digital trends, AI and new tools.

You like to step up, take responsibility and drive change. You communicate clearly, understand best practices in digital communication and thrive in an informal, international environment where your opinion matters. Speaking up and contributing actively is essential to succeed in our culture.

You will join a company where we trust and empower you to grow professionally and personally. You will work on a variety of initiatives together with passionate, fun and down-to-earth colleagues from many different cultures and backgrounds. We offer an attractive workplace in Hedehusene, Denmark, including benefits such as lunch scheme and social events.

We are the world leader in stone wool solutions. Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive. We are a global company with more than 12,200 employees in 40+ countries and 51 manufacturing facilities – all focused on one purpose: to release the natural power of stone to enrich modern living.

If you would like to know more, you are very welcome to contact:
Mette Bech Madsen, Head of Branding & Marketing Communications
[email protected]

Please submit your cover letter and CV in English in our recruitment system via the link below before Monday 12 January 2026. We review applications and invite candidates for interviews on an ongoing basis, so we encourage you to apply as soon as possible.

Please note that due to the upcoming holidays, our recruitment timelines may be slightly longer than usual. Thank you for your understanding.

To make a fair and well-informed assessment, we kindly ask you to include both your CV and a short cover/motivational letter. This helps us understand your experience and strengths – and why you are motivated to join ROCKWOOL Technical Insulation in this role.

We want all our people to feel valued, respected, included and heard. We employ 79 nationalities worldwide and are committed to equal opportunities, promoting diversity and working against all forms of discrimination.