You’ll work closely with our leadership team and trusted fractional creative resources to ensure that Social Factor’s marketing systems, content, and campaigns support growth goals, demonstrate thought leadership, and reflect our culture of authenticity and impact.
Responsibilities:
Marketing Operations & Lead Flow
- Manage and optimize HubSpot for inbound marketing—including form creation, workflows, email nurture campaigns, and contact segmentation.
- Monitor and maintain CRM data quality and lead flow from website forms to sales follow-up.
Website & SEO
- Oversee WordPress website updates, landing page creation, and basic UX improvements.
- Implement and track SEO and GEO-targeting best practices to improve visibility and ranking.
- Monitor and adjust Google AdWords and keyword performance to maximize ROI.
Content & Campaigns
- Write and schedule light content such as blog posts, newsletters, and social media updates aligned with brand voice.
- Collaborate with creative and strategy teams to ensure campaigns integrate smoothly across channels.
Analytics & Reporting
- Use Google Analytics, HubSpot, and related tools to track traffic, engagement, and conversion metrics.
- Provide monthly performance reports and actionable insights to leadership.
Qualifications:
- 5+years of digital marketing experience, ideally in B2B or agency environments.
- Proficiency with HubSpot Marketing Hub and WordPress or similar (required).
Working knowledge of Google Ads, Google Analytics, and SEO tools. - Strong writing and editing skills for digital content.
- Comfortable with light HTML/CSS or marketing automation troubleshooting.
- Highly organized, data-informed, and able to manage multiple projects simultaneously.
Social Factor is a social media agency that believes in the power of Human Connection. Our talented teams take the fear out of scale and unleash our clients’ brands to listen, reach, and respond. Now is an exciting time in Social Factor's growth, we have opportunities working with Fortune 100 and Fortune 500 companies. The benefits and perks of a full-time position with Social Factor are unlimited paid time off, medical, dental, vision health insurance, 401K, flexible spending account, latest Apple technology, an annual paid volunteer service day & paid professional development time.
Top Skills
What We Do
Social Factor is the human layer of your digital customer experience, supporting world-leading brands with the platforms, processes and people they need for success.
What We Do.
Every great digital customer experience starts with a human connection. Social Factor brings the Sprinklr-certified people, the real world-tested process, and the platform expertise every enterprise needs to create incredible customer experiences.
Who We Are.
Our team of digital marketing experts draws from a vast array of experience serving world-leading brands such as 7-Eleven, LinkedIn, PetSmart, Toyota, and YouTube. Together with platform partners like Sprinklr, the Social Factor team helps clients optimize and achieve better business results.
