Digital Marketing Manager

Digital Marketing Manager
Full time Hybrid 

Summary of the role: This role offers the opportunity to drive impactful results for a leading D2C beauty brand. As the Digital Marketing Manager, you will oversee and optimize e-commerce initiatives, email, and SMS strategies to engage customers, increase loyalty, and drive conversions. You'll manage the brand's Shopify platform, execute data-driven marketing campaigns, and collaborate cross-functionality with developers, creatives, and leadership to enhance the user experience. With a strong focus on acquisition, retention, and lifetime value, this position combines strategic thinking, hands-on execution, and a passion for the beauty industry in a dynamic, founder-led organization.

Duties & Responsibilities

E-Commerce:

• In partnership with key stake-holders plan, execute on and optimize the e-commerce marketing calendar initiatives & marcom programs that support the brands business goals.
• Lead & implement customer marketing programs & e-commerce tactics to drive conversion, loyalty, and increased customer LTV.
• Own e-commerce usability, A/B testing and technology roadmap.
• Monitor, track, and analyze campaign metrics on ongoing basis.
• Own day to day operations of the site: merchandising, content, promotions, UI, all Shopify apps and third party site functionality.
• Identify and troubleshoot website bugs and constantly monitor website and data to drive improvements in the online shopping experience.
• Work with a variety of vendors on .com set ups across multiple programs: subscriptions, loyalty, SMS, and more.
• Strong Shopify platform experience required.

Email and SMS:

• Develop and manage the email campaign schedule to support marketing campaign calendar, promotions, product launches, events, and lead nurturing.
• Lead & execute on email marketing strategies with the goals of increasing list growth, customer engagement, conversions, lifetime value, and loyalty.
• Drive continuous improvement across emails & SMS KPIs including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue.
• Build and optimize segmentation and email/SMS content personalization strategies based on user behavior/intent, activity data, industry, and demographics.
• Establish and optimize a testing agenda for A/B and multivariate testing frameworks for emails, landing pages, and other engagement points.
• Strategize, execute, and analyze. Strong platform experience required.

Required Qualifications

• • • • 3-5+ years of e-commerce experience with Shopify or Shopify Plus, including preferred Shopify app solutions.
      • 3-5+ years of ESP systems experience, preferably Klayvio. Both email & SMS experience. 
      • Strong knowledge of analytics tools i.e. Google Analytics, ESP, and SMS reporting platforms.
      • Strong knowledge of best in class e-commerce end to end user experience & site optimizations.
      • Strong knowledge of best in class email programs & segmentation strategies as well as day to day ESP system operations.
      • You possess business acumen & you have used analytical, data driven approach to holistically assess and drive key company initiatives through e-commerce email and SMS tactics.
      • You have worked cross functionally with front end and back end developers, brand, creative, and operations partners.
      • You have developed e-commerce, email, SMS roadmaps that roll up to key acquisition, retention, and conversion strategies.
      • Knowledge of or ability to learn quickly third party solutions and apps.
      • Copywriting experience required for any digital marketing assets.
      • You stay on top of product category as well as e-comm/email trends and competitive landscape.

Other:

• You are a self-starter with ability to problem solve & to work in a dynamic work environment with changing needs, eager to learn and optimize.
• You thrive in a small team work environment & loves to make a direct impact on the business.
• Beauty experience is preferred but not required.
• Bonus: LOVES beauty.

If you're a passionate and driven individual who thrives in a fast-paced, customer-focused environment, we encourage you to apply!
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Renée Rouleau Skin Care is a fast-growing skincare brand based in Austin, Texas that has been in business since 1996. At Renée Rouleau, we believe that every person’s skin is unique and we create skincare products for nine distinct skin types. Our mission? We help make smarter skincare consumers and aim to give everyone the confidence that comes from healthy, clear, glowing skin. This mission is more than skin deep. We genuinely care about our customers and the community.

We are also incredibly proud of our team and culture. We have been recognized by Austin Business Journal as one of Austin's Best Places to Work. Renée Rouleau is a place we learn and grow, roll up our sleeves to get the job done, and celebrate when we reach our goals. We value trust, responsibility, communication, and transparency. We’re looking for ambitious, talented people who share these values to join our team! We require a solid work ethic but we like having fun, too. Life's too short not to enjoy coming to work each day, don't you think?

Our company core values:

• Wants to learn and grow
• Team player
• Trustworthy
• Understands the value of our reputation
• Puts customers first

Some of the benefits we offer to eligible employees:

• 100% employer sponsored medical, dental, and vision insurance plans
• Employer matched 401K plans
• Paid Time Off
• Learn & Grow personal development and career growth opportunities
• Discounts on skin care products