Digital Marketing Manager

We are a fast-growing B2B SaaS company seeking a highly motivated and experienced Digital Marketing Manager to join our team. The ideal candidate will have a proven track record of success in developing and executing effective marketing campaigns within the B2B SaaS space, with a strong understanding of Account-Based Marketing (ABM) and experience using HubSpot. This role will be responsible for all aspects of marketing, including SEO, content marketing, social media marketing, and paid advertising, with a focus on driving engagement with key accounts and generating qualified leads.

Responsibilities:

• Develop and implement a comprehensive marketing strategy to drive qualified lead generation, increase brand awareness, and improve website traffic.
• Manage all aspects of SEO, including keyword research, on-page optimization, and link building, with a focus on relevant industry keywords and SaaS-specific SEO best practices.
• Creation and distribution high-quality content, such as white papers, blog posts, case studies, and webinars, tailored to specific target accounts and the B2B SaaS buyer journey.
• Manage paid advertising campaigns across various platforms, including Google Ads, LinkedIn Ads, and Facebook Ads, with an ABM focus and an understanding of SaaS conversion metrics.
• Plan and execute ABM campaigns, including identifying target accounts, developing personalized messaging, and coordinating with sales teams.
• Utilize HubSpot to manage marketing automation, email campaigns, landing pages, and lead nurturing.
• Track and analyze marketing performance data to identify areas for improvement, utilizing HubSpot.
• Manage a team of marketing contractors.
• Report on marketing results to the Head of Marketing.

Key Performance Indicators (KPIs):

• Lead Generation:
  • Number of qualified leads generated (MQLs, SQLs),
  • Conversion rate (visitor-to-lead, lead-to-opportunity),
  • Lead quality (e.g., job title, company size, industry).
• Website Traffic:
  • Website traffic (organic, paid, referral),
  • Bounce rate,
  • Average time on site,
  • Pages per session.
• SEO Strategy and Contractor Management:
  • Organic search traffic,
  • Keyword rankings,
  • Backlinks.
• Listings:
  • Number of active listings on relevant SaaS platforms (e.g., Capterra, G2),
  • Listing accuracy and consistency,
  • Customer reviews and ratings.
• Content Strategy and Distribution:
  • Content creation and distribution frequency,
  • Content engagement metrics (e.g., likes, shares, comments, downloads),
  • Content performance (e.g., click-through rate, conversion rate).
• Paid Ads:
  • Click-through rate (CTR),
  • Conversion rate,
  • Cost per click (CPC),
  • Cost per acquisition (CPA).
• Landing Pages Updates Management:
  • Landing page conversion rate,
  • Landing page load time,
  • Landing page A/B testing results,
  • Landing page alignment with marketing campaigns.
• ABM Campaigns:
  • Engagement with target accounts,
  • Pipeline generated from target accounts,
  • Conversion rates of target accounts.

Qualifications:

• 4+ years of experience in a B2B SaaS marketing role, with demonstrable expertise in ABM.
• Proven track record of success in developing and executing effective marketing campaigns within the B2B SaaS industry.
• Strong understanding of SEO, content marketing, social media marketing, and paid advertising, specifically for SaaS products.
• Experience with ABM tools and technologies.
• Experience with HubSpot Marketing Hub.
• Advanced English and Ukrainian - written, oral + business communication skills.

You’re gonna love it, and here’s why:

• Rich innovative software stack, freedom to choose the best suitable technologies.
• Remote-first ideology: freedom to operate from the home office or any suitable coworking.
• Flexible working hours (we start from 8 to 11 am) and no time tracking systems on.
• Regular performance and compensation reviews.
• Recurrent 1-1s and measurable OKRs.
• In-depth onboarding with a clear success track.
• Competera covers 70% of your training/course fee.
• 20 vacation days, 15 days off, and up to one week of paid Christmas holidays.
• 20 business days of sick leave.
• Partial medical insurance coverage.

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