Digital Marketing Manager

Job Details

Job Location

STRATACACHE Headquarters - Dayton, OH

Position Type

Full Time

Education Level

4 Year Degree

Job Category

Marketing

Description

IF YOU ARE LOCAL TO DAYTON, OHIO, CHECK OUT THE DETAILS BELOW & APPLY!

We're looking for an experienced Digital Marketing Manager to increase digital engagement and a drive holistic digital strategy. In this role, you will be responsible for helping us hone our understanding of how our customer personas search for a wide array of brands, products and services and then reach those customers at key points in their digital journeys.

With an experimentation/fail-fast mindset you will work with our team to drive digital engagement; improve user experience; maximize conversion rates across our B2B domains; help prioritize and drive the execution of the web and content teams' tasks.

What You'll Do:

• Drive high quality conversions through corporate websites, paid and organic social, and SEA/SEO efforts
• Lead the modernization of legacy web pages. Work with designers and web developers to ideate and project manage creation of new web pages.
• Work collaboratively on all projects with global Marketing team members with content creators, web master and US-based SEO/SEA agency
• Own organic search strategy, manage tasks/work with our agency and advocate for the best SEO outcome across three B2B domains
• Monitor keyword position, set goals and work to optimize new content
• Monitor domain health with Google Search Console, working with the web master to mitigate or remedy issues
• Gain a strong understanding of customer needs, pain points, strategy, and products
• Maintain a global outlook for a highest quality web experience across regions
• Gather and analyze measurable analytics to identify ways to improve performance across all digital channels
• Coordinate new web requests with the web team
• Control the QA process
• Embed digital marketing understanding into the marketing organization
• Other duties as assigned by leadership

Qualifications

• Willing to work 100% ONSITE Monday-Friday
• A 4 year college degree is required
• A minimum of 5 years relevant experience is required
• Proven experience on a corporate marketing team, with a specialty in digital marketing
• Planning, designing, organizing and executing digital initiatives
• Tools such as SEM Rush, BrowserStack, Hotjar
• Experience managing a search program: organizing SEO copy blocks, keyword research, back-linking and implementing new initiatives at speed and with care
• Experience working with a full range of marketing team members: marketing automation team (Pardot preferred); CRM team (Salesforce preferred); design teams; content creation teams
• Strong writing and communication skills
• Solid knowledge of ad comfort with website analytics tools, particularly Google Analytics and Google Tag Manager
• Ability to clearly communicate actionable insight across the marketing team
• Great attention to detail with reporting, QA and ad copy while also having an eye on the larger digital marketing strategy
• Strong data analytics skills to extract actionable insights