Digital Marketing Manager

Company Description

Based in Paris and with global influence, the Women's Forum for the Economy & Society - a PUBLICIS GROUPE company - is the leading international platform for action that puts women's voices and vision forward and creates a more inclusive future for all.

Gender equality is critical to building an inclusive, sustainable and thriving world.

Yet, it would take another 131 years to close the gender gap.

Created in 2005 and headquartered in Paris, the Women’s Forum for the Economy & Society (a Publicis Groupe company) is an international event and initiatives platform that raises women's voices to create economic and social change.

Over the years, we have built a unique ability to gather, on a global scale, a community that spans from public to private stakeholders and includes companies, international institutions, NGOs, associations, academic partners.

Each year, this community meets at our events in Paris or elsewhere, takes part into our Initiatives and our Working Groups.

Together we explore five key sectors where gender equality is most endangered : climate, tech, health, future of work and feminist diplomacy.

Together we raise awareness on equality issues and drive effective inclusive solutions to bridge the gender gap.

Job Description

Reporting to the Communication Director, the Digital Marketing Manager is responsible for the following tasks:

• MARKETING CAMPAIGNS
  • According to the marketing and communication plan and in tight relationships with the program team and the social media manager, conceive, plan, and execute marketing campaigns through the available channels and with relevant content.
  • Performance monitoring: evaluate each campaign, and recommend optimization according to defined KPIs (opening rate, click rate, engagement rate…)
  • Develop a marketing content strategy to generate lead, influence, and engagement on our platforms.
  • Implement a regular strategic monitoring on content marketing to develop innovative content.
  • Coordinate the emailing campaigns and streaming of major events on Marcel (Publicis Intranet) with the dedicated Marcel team.

• WEBSITES OPTIMIZATION
  • Animate and optimize both the institutional Women’s Forum website and the Events websites (SEO and up to date content)
  • Animation of the Women’s Forum page on Publicis Intranet “Marcel” and follow up on the KPI

• ACTIVATION AND ANIMATION OF THE WOMEN’S FORUM COMMUNITY
  • Identify the different Women’s Forum communities and design bespoke animation plans to guarantee their engagement.
    • Briefing call, speakers’ management, logistics, communication elements)
    • Organize happenings both on and offline such as webinars, live talks, breakfast, after works…
• Daily management of the database and the CRM tools (Hubspot)

Qualifications

To meet your goals, you must demonstrate organizational, personal, and technical skills, especially:

• Proven experience managing integrated marketing campaigns across digital channels
• A data-driven mentality, with a focus on how to use insights to influence planning and execution.
• An ability to work cross-functionality with a variety of creative minds and business stakeholders.
• Excellent editorial and writing skills in English and in French
• A preference for a fast-paced and dynamic environment
• Exceptional project management skills with a keen eye for detail
• Strong interest in gender and international relations issues and motivation to raise awareness on these issues among others.
• Strong communication and interpersonal skills

PROFILE

You have an advanced education (graduate degree), followed by a at least 3 to 4 years of experience in a company or an agency, which have enabled you to acquire marketing and creative abilities.

Additional Information

 Type of contract: CDI

 Mutuelle & Prévoyance under Publicis Group conditions.

 Access to company restaurant with employer contribution.

 50% reimbursement of public transport season tickets.

 Paternity leave: the Publicis Group maintains 100% of the employee's salary for the duration of the leave (25 calendar days, increased to 32 in the event of multiple births).

 Extension of the scope of birth leave and childcare leave to the spouse, PACS partner and cohabiting partner of the biological father.

 Telecommuting is possible on the basis of 2 days a week

 Talent Programs

o Work your World: work all over the world for up to 6 continuous weeks a year for employees with at least one year's seniority;

o Training: +30,000 e-learning modules, including certifications, in partnership with LinkedIn Learning on Marcel's proprietary platform.