Introduction
iRobot continues to lead the robotics industry, with over 50 million robots sold worldwide, providing valuable solutions to people around the world.To further expand the direct business of its Japanese subsidiary, iRobot Japan, you will lead performance marketing for Amazon, Rakuten, and Yahoo, and contribute to business growth. Working closely with internal and external stakeholders, you will be responsible for developing performance marketing strategies, managing budgets, execution of the plan, and tracking daily performance.
Essential Functions/Job Duties:
- Contribute to the overall growth strategy and direction of the business as a member of the Performance Marketing team at Amazon, Rakuten, and Yahoo.
- Responsible for planning, execution and optimization of online advertising, primarily display and search within each platform, working closely with account reps and other stakeholders.
- Plan and create content and creative to improve ad performance in compliance with brand guidelines.
- Measure, analyze and improve advertising and site performance.
- Build good relationships with external partners such as ad agencies, production companies, etc., direct them and lead them to business success.
- Collaborate with team members within the marketing team to align with overall iRobot brand communication strategy.
- Research competitor communication strategies and trends within and outside of the platform and reflect on their own activities.
Qualifications:
- 5+ years of working experience in digital marketing on e-commerce platforms such as Amazon, Rakuten, and Yahoo.
- Experience in performance marketing in Japan and familiar with the latest consumer & media trends.
- Strong understanding of digital marketing measurement platforms, digital marketing technology, and data ecosystem
- A strong mix of creative and analytical capabilities in combination with a hands-on attitude to get things done.
- Proven track record of leading multiple, complex tasks simultaneously.
- Fluency in Japanese & English (written and spoken).
Nice to have:
- Willingness to thrive in an international environment, with multiple languages and time zones.
- Experience at consumer electronics.
Skills Required
- 5+ years of digital marketing experience on e-commerce platforms such as Amazon, Rakuten, and Yahoo
- Experience in performance marketing in Japan
- Familiarity with current consumer and media trends
- Strong understanding of digital marketing measurement platforms, marketing technology, and data ecosystems
- Strong creative and analytical capabilities
- Hands-on attitude and ability to execute initiatives
- Proven ability to lead multiple complex tasks simultaneously
- Fluency in Japanese and English, written and spoken
- Willingness to work in an international environment across multiple languages and time zones
- Experience in consumer electronics
What We Do
iRobot®, the leading global consumer robot company, designs and builds robots that empower people to do more both inside and outside of the home. iRobot created the home robot cleaning category with the introduction of its Roomba® Robot Vacuum in 2002. Today, iRobot is a global enterprise that has sold more than 31 million robots worldwide. iRobot's product line, including the Roomba and the Braava® family of mopping robots, feature proprietary technologies and advanced concepts in cleaning, mapping and navigation. iRobot engineers are building an ecosystem of robots and technologies to enable the smart home. iRobot stands firmly against racial discrimination and social injustice. At our company, everyone has a voice and we are committed to equality, inclusiveness, respect and kindness. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, disability status, age, marital status, protected veteran status, or other characteristic protected by law. iRobot is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please send an email to: [email protected].
