Digital Marketing Manager

Digital Marketing Manager

Global Marketing | Boston, MA | Individual Contributor

Fusion Worldwide is seeking a hands-on Digital Marketing Manager to plan, execute, and optimize our digital marketing across paid, owned, and earned channels. This role connects audience needs and commercial priorities with the right channels, content distribution, and timing. Success means reaching qualified buyers, improving engagement with Fusion’s marketing content, and generating measurable demand for our e-commerce and sales teams.

• Plan, manage, and optimize paid media across Google Search, Display, Performance Max, and relevant paid social channels, including LinkedIn and other audience-appropriate platforms.
• Coordinate paid and organic distribution across search, social, email-supported campaigns, partner channels, and relevant earned digital opportunities.
• Identify digital influencers, publishers, and amplification partners; collaborate with the content and communications team on messaging and outreach.
• Manage media budgets, agency partners, channel testing, placements, targeting, frequency, and performance.

• Improve how target audiences discover, navigate, and respond to Fusion’s marketing content and campaign landing pages.
• Own digital marketing execution and optimization for marketing-controlled pages, including campaign landing pages, insights, market intelligence, and articles, using approved CMS tools and workflows.
• Use web and campaign analytics to understand marketing-channel paths, content engagement, conversion to marketing actions, and handoffs into sales and e-commerce.
• Work with Product and E-Commerce to share insights about downstream behavior while respecting their ownership of product, shop, services pages, and product user experience.

• Define and monitor channel-level KPIs, qualified traffic, campaign response, cost efficiency, and attributable commercial actions.
• Build and maintain a prioritized test plan for ads, audiences, creative variants, landing-page messaging, and marketing calls to action.
• Partner with Marketing Operations, Sales, E-Commerce, and Analytics to improve tracking, attribution, and closed-loop performance feedback.
• Use approved AI and analytics tools to accelerate analysis and execution while validating outputs and protecting quality.

• Hands-on experience running B2B paid digital programs, especially Google Ads and paid social.
• Practical expertise in SEO, content discoverability, analytics, attribution, and marketing landing-page optimization.
• Strong judgment on ad copy, creative testing, audience targeting, and channel economics.
• Ability to translate data into clear actions, work with designers and campaign leads, and manage agencies without unnecessary process.
• Experience in B2B e-commerce, technical products, or complex buying journeys is a plus.

Performance will be evaluated through the quality and efficiency of digital demand, engagement with marketing-owned content, and measurable contributions to qualified commercial actions. Specific KPI definitions and targets will be established against validated baselines.