The Role:
We are seeking a results-driven Digital Marketing Manager to play a key role in driving growth across CRM & Email activity in the UK and global markets. This is a pivotal role in the business driving M.com revenue, growing customer retention, improving CAC and growing all digital marketing channels in line with business goals.
Duties and Responsibilities:
- Supporting the Head of Digital Marketing in the development, management and execution of the Mulberry digital marketing strategy across key regions.
- Supporting Head of Digital Marketing with forecasting channel traffic, demand and efficiency is aligned with forecasting.
- Management of external agencies, ensuring delivery of channel strategy and performance.
- Deliver on revenue targets across CRM & email ensuring performance is aligned with forecasts, and including other channels as required.
- Plan, set up and execute Email campaigns based on promotional calendar, launches and key focuses weekly.
- Manage and optimize effective email campaigns and flows aimed at customer retention, for example welcome series, re-activations, etc.
- Develop and implement CRM strategies to enhance customer retention and engagement.
- Assist with develop strategies to convert non-loyalty customers, drive engagement, lifetime value and customer retention.
- Manage daily, weekly, monthly reporting to deliver growth across marketing channels, as required.
- Analyse campaign data to drive ongoing optimisation across email — improving KPIs such as OR, CTR, Engagement time, CVR, revenue per email, AOV, etc.
- Seek opportunities to drive growth and optimize performance across marketing channels.
- Monitor and maintain campaign tracking, attribution, and performance accuracy across all markets.
- Collaborate with creative and content teams to test and refine ad messaging, creative formats, and landing pages for maximum performance.
Culture:
- Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
- Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
- Act as an ambassador for Mulberry and communicate positively about the brand.
Sustainability:
- As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community.
- Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.
Skills and Experience Required:
- Experience in a similar digital marketing role, ideally with hands-on experience across multiple marketing channels.
- Proficiency in campaign analytics and data reporting (Excel/Google Sheets essential; experience with BI tools a plus).
- Experience in ESP and CRM tools such as Bloomreach.
- Proven experience in developing and delivering customer lifecycle strategies across digital marketing channels.
- Highly organised with strong attention to detail and the ability to manage multiple campaigns across regions.
- Collaborative and proactive, with excellent communication skills and the ability to work in a fast-paced environment.
- Experience in managing a team or individual.
Skills Required
- Experience in a similar digital marketing role, ideally across multiple marketing channels
- Proficiency in campaign analytics and data reporting
- Microsoft Excel or Google Sheets proficiency
- Experience with ESP and CRM tools such as Bloomreach
- Experience developing and delivering customer lifecycle strategies across digital marketing channels
- Strong organization and attention to detail, with the ability to manage multiple regional campaigns
- Excellent communication and collaboration skills in a fast-paced environment
- Experience managing a team or individual
- Experience with business intelligence tools
What We Do
Established in Somerset in 1971 around a kitchen table, Mulberry has grown to be the largest maker of luxury leather goods in the United Kingdom. With a bold contemporary take on British heritage and a focus on responsible craft, our ambition is always to create progressive luxury pieces that are made to last. Sustainability has been at the heart of Mulberry since its inception, and in 2021, to mark our fiftieth anniversary, we launched our Manifesto. In it, we detail our commitment to be transformative in our thinking and actions in every area, from sourcing and manufacturing, to production, to our relationships with the communities around us. The Manifesto provides the foundations of its commitment to a regenerative and circular supply chain by 2030 – only then can we be a business that truly is Made to Last. Believing our bags should have long – if not multiple - lives, Mulberry offer customers artisanal repair and restoration services at our Lifetime Service Centre in Somerset. In 2020 we also introduced two new propositions: The Mulberry Exchange, a circular resale platform offering authenticated pre-loved Mulberry bags, including rare and archive styles, and Buy-Back, a service allowing customers the opportunity to trade in their existing Mulberry bag for credit towards a new purchase. Mulberry may now be a global brand, currently made up of over 1,200 employees all over the world, across offices, stores, and factories, but our values remain the same. As an equal opportunities employer, we are committed to Diversity, Equity, and Inclusion in the workplace, and we focus on improving our impact on people, as well as the planet
