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The Role
Designs and manages promotional campaigns across Blinkit, Amazon, and other e-commerce platforms. Responsibilities include budget optimization, KPI tracking, performance reporting, A/B testing, organic visibility and search ranking improvements, digital shelf management, product listing optimization, competitor monitoring, and coordination with internal teams and platform account managers.
Summary Generated by Built In
Campaign Strategy & Execution (Blinkit & Amazon Focus):
- Design, launch, and manage promotional campaigns (e.g., flash sales, coupons, visibility boosters) on platforms like Blinkit, Amazon, and others as needed.
- Manage and optimize campaign budgets to achieve maximum ROI and meet key performance indicators (KPIs) like sales volume, conversion rate, and Average Order Value (AOV).
- Coordinate with internal teams to ensure product availability across all channels.
Performance Analysis & Optimization:
- Monitor campaign performance daily, generating detailed reports on effectiveness and ROI.
- Utilize platform-specific analytics tools to identify trends, opportunities, and areas for improvement.
- Conduct A/B testing on campaign elements (e.g., visuals, pricing, copy) to continuously improve results.
Brand Building & Visibility:
- Develop and implement strategies to improve our brand's organic visibility, search ranking, and digital shelf presence on e-commerce platforms.
- Oversee the management of brand stores, product listings (content, images, A+ content), ensuring they are optimized for performance and reflect brand guidelines.
- Monitor competitor activity and market trends to identify opportunities for strategic advantage.
Stakeholder Management:
- Act as the primary point of contact for platform account managers (e.g., Blinkit/Amazon teams) for campaign-related discussions and new initiatives.
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The Company
What We Do
Shri Balaji Incense Industries is an Indian incense-stick manufacturer based in Odisha. Its flagship Madhukunj brand offers a broad range of fragrances, emphasizing consistent quality, reasonable pricing, and customer relationships. Founded in 1996, the company has grown Madhukunj into a well-known agarbatti brand, distributing premium incense products across India while developing its retail and e-commerce presence.
