At HV Talent Group, we help talented professionals connect with top employers nationwide. As a trusted recruiting partner to industry-leading companies, we focus on direct-hire opportunities that align with candidates’ career goals, values, and long-term growth.
We are currently recruiting for a Digital Marketing Manager opportunity in the Medford, MA area.
Position SummaryThis is a new, permanent Digital Marketing Manager position responsible for taking ownership of the organization’s digital marketing strategy and execution. The ideal candidate will be a hands-on subject matter expert who can build the strategy, execute campaigns, manage digital channels, analyze performance, and establish processes for long-term growth.
The role will oversee:
- Website strategy, management, and optimization
- SEO and paid search/PPC
- Social media
- Email marketing
- Content development
- Lead-generation campaigns
- Landing pages and conversion optimization
- Digital analytics and reporting
- Marketing automation
- External marketing vendor/agency relationships
The Digital Marketing Manager will work closely with Sales, Business Development, and Marketing Operations to improve lead quality, conversion, campaign performance, and marketing-generated pipeline.
Key Responsibilities- Develop and execute the overall digital marketing strategy.
- Generate qualified B2B leads through integrated digital campaigns.
- Manage website strategy, traffic, optimization, landing pages, and conversion performance.
- Oversee SEO initiatives and manage outside SEO partners.
- Develop and manage PPC and Google Ads campaigns.
- Plan and execute email marketing campaigns.
- Manage social media presence and digital content strategy.
- Develop blogs, videos, case studies, white papers, and customer success content.
- Execute industry-focused campaigns across Manufacturing, Healthcare, Education, Hospitality, Property Management, Commercial Real Estate, and Industrial markets.
- Partner with Marketing Operations to leverage Salesforce CRM and marketing automation.
- Track campaign performance, website analytics, lead quality, conversion rates, and ROI.
- Collaborate with Sales and Business Development to improve lead generation and conversion.
- Manage relationships with outside marketing vendors and agencies.
- Take ownership of the entire digital marketing process rather than simply coordinating activities or vendors.
- 5+ years of B2B digital marketing experience with a Bachelor’s degree in Marketing or a related field, or BS in Business Admin 7–10 years of strong hands-on experience.
- Strong B2B marketing background; primarily consumer marketing experience is not preferred.
- Demonstrated ownership of digital marketing strategy and execution.
- Experience managing websites and analyzing website traffic and performance.
- Hands-on experience with social media and email campaigns.
- Experience developing content and integrated marketing campaigns.
- Proven lead-generation experience.
- Experience with paid advertising, particularly Google Ads.
- Strong SEO knowledge, including experience managing outside SEO partners.
- Strong analytical skills and the ability to determine what is and isn't working.
- Experience managing external marketing vendors/agencies.
- Strong communication, organization, and project management skills.
Experience with the following is specifically valuable:
- Salesforce CRM
- Salesforce Campaigns and reporting
- Salesforce Account Engagement
- HubSpot
- Constant Contact
- Apollo
- Google Ads
- Google Analytics 4
- LinkedIn Campaign Manager
- WordPress
- Power BI
Success in this role will be measured by:
- Marketing-generated pipeline
- Qualified leads
- Website conversion rate
- Organic traffic growth
- Campaign ROI
- Lead conversion
- Marketing contribution to revenue
The ideal candidate is someone who has personally owned digital marketing execution in a B2B environment. We are looking for a true subject matter expert who can establish the digital marketing function and strategy not someone whose background is primarily coordinating vendors or supporting consumer/social-media marketing.
The strongest candidate will be able to independently manage the full process, from strategy and campaign development through execution, analytics, optimization, lead generation, and reporting.
Experience in commercial services, construction, industrial, or facility management would be a plus.
Skills Required
- 5+ years of B2B digital marketing experience with a Bachelor's degree in Marketing or related field
- BS in Business Administration with 7-10 years of strong hands-on digital marketing experience (alternative to above)
- Strong B2B marketing background (consumer marketing not preferred)
- Demonstrated ownership of digital marketing strategy and execution
- Experience managing websites and analyzing website traffic and performance
- Hands-on experience with social media and email campaigns
- Experience developing content and integrated marketing campaigns
- Proven lead-generation experience and ability to generate qualified B2B leads
- Experience with paid advertising, particularly Google Ads
- Strong SEO knowledge and experience managing outside SEO partners
- Strong analytical skills to evaluate campaign performance, conversion, and ROI
- Experience managing external marketing vendors and agencies
- Strong communication, organization, and project management skills
- Experience with Salesforce CRM (Campaigns and reporting) and marketing automation
- Experience with HubSpot, Constant Contact, or Apollo
- Familiarity with Google Analytics 4 and LinkedIn Campaign Manager
- Experience with WordPress and Power BI
What We Do
Elevate Your Talent At HireVenture, we've evolved beyond the traditional staffing agency model to become your dedicated HR Firm. Our mission is to revolutionize talent acquisition, offering innovative solutions to enhance your talent and HR prcoesses. We're not just your strategic partner and culture matchmaker; we're here to redefine the way you discover and nurture talent, elevating your organization to new heights. But our commitment doesn't stop there. At HireVenture, we believe in giving back and making a lasting impact on our community. Through our "HireVenture Cares" initiative, we pledge to donate a percentage of our revenue for every candidate placed to a local non-profit organization. This organization is dedicated to assisting adults and children with intellectual and physical disabilities on their career development journey. When you choose HireVenture for your talent needs, you're not only investing in finding exceptional talent for your organization but also contributing to a cause that empowers individuals with diverse abilities to realize their full potential. Together, we're making a meaningful difference in the lives of those in our community. Experience the new era of talent acquisition with HireVenture, your trusted HR Firm. Elevate your talent, and join us in shaping a brighter future. Experience a new era of hiring. Experience HireVenture.
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