The Role
Plan, implement and manage the companys digital marketing strategy across SEO/SEM, social, email, display and analytics. Lead and train the digital team, oversee budget, measure KPIs/ROI, optimize landing pages and campaigns, run A/B and multivariate tests, and produce performance reports and competitor research.
Summary Generated by Built In
Build, plan and implement the overall digital marketing strategy
Manage the strategy
Manage and train the rest of the team
Stay up to date with the latest technology and best practices
Manage and oversee various digital marketing channels
Measure ROI and KPIs
Manage the strategy
Manage and train the rest of the team
Stay up to date with the latest technology and best practices
Manage and oversee various digital marketing channels
Measure ROI and KPIs
Prepare and manage the digital marketing budget
Oversee all the company's social media accounts
Suggest activities for improving the quality of online content
Track and measure SEO and Google Analytics metrics and provide reports
Build an inbound marketing plan
Research and forecast future sales and performance trends
Lead, supervise and motivate members of the digital marketing team
Research competitors and provide suggestions for improvement
Keep abreast with industry and market trends and best practices
Oversee all the company's social media accounts
Suggest activities for improving the quality of online content
Track and measure SEO and Google Analytics metrics and provide reports
Build an inbound marketing plan
Research and forecast future sales and performance trends
Lead, supervise and motivate members of the digital marketing team
Research competitors and provide suggestions for improvement
Keep abreast with industry and market trends and best practices
Requirements
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Benefits
PF cover.
Mobile reimbursement.
Travel reimbursement.
Target based incentives.
Leaves and other company benefits.
Mobile reimbursement.
Travel reimbursement.
Target based incentives.
Leaves and other company benefits.
Skills Required
- Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
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The Company
What We Do
Immunity Networks & Technologies Pvt. Ltd. is a Make-in-India OEM specializing in enterprise networking solutions. Founded in 2009, the company designs, engineers, and manufactures a full stack of networking hardware and software, including WiFi 6 access points, L2/L3 managed switching, security gateways, and the Net Cloud AIOps platform, providing intelligent and secure connectivity for enterprises and public infrastructure across India.
