Digital Marketing Manager

Job Description: Digital Marketing Manager

Role Overview

Ecoste is seeking a highly motivated and strategic  Digital Marketing Manager  to lead qualified lead acquisition, optimize the buyer journey, and strengthen brand presence across digital and offline channels. This role will primarily focus on the  GHB Vertical, driving impactful campaigns, trust-building initiatives, and digital innovation to accelerate sales growth and brand advocacy.

Role and Responsibility

1. Lead Generation & Campaign Management GHB Vertical

• Design and execute a minimum of  2 targeted B2B campaigns weekly  (Email, WhatsApp, LinkedIn, etc.) to generate  100+ qualified builder leads per week.
  
• Launch and manage  LinkedIn outreach campaigns  (InMails, posts, connection requests, content shares) to engage high-value prospects.
  
• Execute  paid media campaigns  across Google, Instagram, and YouTube for builder-focused solutions (WPC Grille, Lamora & Metamask).
  
• Drive leads through  CREDAI sponsorships, city chapter events, and industry networking.
  
• Build strategic relationships with  Top 100 Architects  and secure opportunities for product presentations.
  

2. Lead Generation & Conversion (KPI)

• Optimize the  buyer journey  to shorten sales cycles.
  
• Develop  stage-wise communication flows  to move prospects customers repeat buyers brand advocates.
  
• Create impactful  sales collaterals, offers, and MCBs  (marketing communication briefs) to maximize conversions.
  

3. Trust Acceleration

• Produce engaging  product videos  to highlight new applications and innovations.
  
• Run  Metamask YouTube & Instagram campaigns  to build trust and brand credibility.
  
• Publish  testimonials, site photos, and case study videos  for cross-channel usage.
  
• Create  coffee table books, project documentation, and magazines (3x/year)  to reinforce authority in the industry.
  
• Launch a  bi-monthly podcast  with real estate developers & subject matter experts, and produce  2 marketing/productivity videos monthly.
  
• Maintain a  strong social media presence, including  daily posts and WhatsApp updates  to support lead generation and brand trust.
  

4. Organic Presence & SEO

• Develop  new landing pages  for product lines and improve website trust-building elements.
  
• Implement  SEO strategies  to rank for industry-relevant keywords and enhance online visibility.
  

5. MIS & Reporting

• Create and maintain  detailed MIS dashboards  with predefined KPIs.
  
• Deliver clear and actionable  campaign performance reports  for management review.
  

• Achievement of  weekly builder lead generation targets.
  
• Improvement in  lead-to-conversion ratio  and reduction of sales cycle time.
  
• Engagement and reach across  digital campaigns (organic & paid).
  
• Delivery of  trust-building content  (videos, podcasts, magazines, testimonials).
  
• Growth in  SEO performance and website traffic.
  
• Accuracy and timeliness of MIS reports.
  

Desired Skills & Qualifications

• Bachelors degree in Marketing, Business, or related field (MBA preferred).
  
• 3-6 years of proven experience in  lead generation, campaign management, and digital marketing.
  
• Strong expertise in  B2B marketing, paid media, and SEO.
  
• Hands-on experience with  LinkedIn campaigns, Google Ads, Meta Ads, and YouTube marketing.
  
• Strong content creation & storytelling abilities for  brand trust and engagement.
  
• Analytical mindset with strong  reporting and MIS skills.
  
• Ability to manage  multiple campaigns simultaneously  with measurable results.
  

Why Join Ecoste?

• Lead  strategic marketing growth initiatives  in a high-potential vertical.
  
• Exposure to  cutting-edge campaigns  across digital & offline platforms.
  
• Work in a  collaborative and growth-oriented culture.
  
• Be part of a company shaping the  future of eco-friendly building solutions.