Digital Marketing Manager- Amazon focus

Reposted Yesterday
Be an Early Applicant
2 Locations
In-Office
Senior level
Fashion • Wearables
The Role
Lead digital marketing and e-commerce strategy across Europe (with ME oversight), own annual budgets, manage Amazon advertising and marketplace presence, plan campaigns and content, optimize product listings and merchandising, analyze performance and report insights, and collaborate with internal and external stakeholders to drive online sales and customer engagement.
Summary Generated by Built In

As our Digital Marketing Manager, you’ll play a key role in shaping and delivering our digital marketing and e-commerce strategy across Europe, with additional oversight of selected Middle East channels.

With a strong focus on Amazon EU, you’ll bring specialist knowledge of the Amazon ecosystem to our business, helping us strengthen our presence, improve customer experience and drive commercial growth.

You’ll own the Amazon strategy across content, digital merchandising and advertising, working closely with internal teams, Amazon stakeholders and external partners to turn commercial priorities into effective, measurable activity.

Your Responsibilities

Shape our Amazon strategy

  • Develop and deliver the Amazon strategy across Europe and selected Middle East markets, aligned with our wider brand and commercial objectives.

  • Identify opportunities to grow our brands on Amazon through content, merchandising, advertising and improved customer experience.

  • Translate wider marketing and commercial plans into clear Amazon priorities and action plans.

  • Own the digital marketing and e-commerce budget, including planning, allocation and in-year optimisation.

Build strong Amazon partnerships

  • Build and manage strong relationships with Amazon retail and advertising stakeholders.

  • Lead planning and commercial discussions with Amazon, ensuring we make the most of available opportunities and insights.

  • Use your understanding of Amazon’s ways of working and processes to navigate the platform effectively and get the best outcomes for the business.

  • Work closely with brand, product, regional and commercial teams to align priorities.
     

Lead content and merchandising

  • Own the strategy for Amazon content and digital merchandising across key European markets.

  • Ensure product detail pages, brand stores and other content are engaging, accurate, SEO-friendly and aligned with brand guidelines.

  • Identify opportunities to improve product visibility, customer experience and conversion through better content and merchandising.

  • Coordinate content and marketplace activations around launches, seasonal moments and key commercial opportunities.

Drive advertising performance

  • Develop the Amazon advertising strategy, ensuring paid activity supports wider brand and commercial objectives.

  • Work closely with the team responsible for campaign execution to ensure activity is well planned, prioritised and aligned with the overall Amazon strategy.

  • Use performance data and Amazon insights to identify opportunities, optimise investment and improve return.

  • Connect paid and organic activity to maximise visibility, engagement and sales

Use data to drive decisions

  • Monitor Amazon retail, media and brand performance across key markets.

  • Analyse traffic, conversion, customer and sales data to identify opportunities and inform decisions.

  • Turn performance insights into clear recommendations for internal stakeholders and Amazon partners.

  • Continuously test, learn and improve our approach.

Keep moving forward

  • Stay close to developments in Amazon, digital marketing and e-commerce, identifying new opportunities for growth.

  • Bring new ideas and best practices into the business to improve our Amazon presence and customer experience.

What You'll Bring

  • Previous experience working directly at Amazon is essential. You’ll have a strong understanding of Amazon’s ways of working, processes, retail ecosystem and commercial environment.

  • 3-5+ years’ experience across digital marketing, e-commerce, retail media or a related field.

  • Strong experience across Amazon content, digital merchandising and advertising, with the ability to connect these areas into one clear strategy.

  • Experience developing and delivering digital or e-commerce strategies and managing budgets.

  • Strong commercial understanding, with the ability to use data and performance insights to identify opportunities and make decisions.

  • Experience working with Amazon retail and/or advertising stakeholders and building effective external partnerships.

  • Strong communication and stakeholder management skills, with the confidence to influence across teams and at different levels.

  • Strong working knowledge of Excel.

  • Experience in a consumer, fashion, beauty, lifestyle or retail environment would be beneficial.

  • A degree in Marketing, Business, Communications or a related subject is preferred, but relevant experience will be equally valued.
     

Our Benefits

We offer a competitive benefits package designed to support you both at work and outside of it. the below is included at our UK location:

  • Private Medical Insurance

  • Income Protection

  • Life Insurance

  • EAP support

  • Employee Discount

  • Long Term Incentive

  • 4 Weeks Work From Anywhere in the UK

Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.

Skills Required

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 5+ years experience in digital marketing and e-commerce, preferably in consumer, fashion, or retail
  • Proven experience managing significant annual budgets and planning full-year digital strategies
  • Strong hands-on experience with Amazon advertising, merchandising, and retail performance dynamics
  • Strong understanding of digital marketing, content, and e-commerce merchandising
  • Ability to translate performance data into clear, actionable insights
  • Strong stakeholder management and communication skills
  • Strong working knowledge of Excel
  • Basic familiarity with Adobe Creative tools (Photoshop, Illustrator)

Movado Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Movado Group and has not been reviewed or approved by Movado Group.

  • Healthcare Strength Core health coverage includes medical, dental, vision, life/AD&D, and short- and long‑term disability. Feedback suggests healthcare is considered decent, with premiums scaled by compensation bands.
  • Leave & Time Off Breadth Paid time off and company‑paid holidays are included, alongside paid parental leave in multiple postings. This creates a conventional time‑off foundation for benefit‑eligible roles.
  • Wellbeing & Lifestyle Benefits The package includes an employee assistance program, tuition reimbursement, legal plan, pet and critical‑illness insurance, and notable brand discounts/perks. Employee discounts are consistently praised and stand out as a distinctive perk.

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The Company
HQ: Paramus, New Jersey
1,580 Employees

What We Do

Movado Group, a global leader in the watch industry, champions precision, innovation, and artistry. With a celebrated portfolio including Movado, EBEL, Concord, Olivia Burton, MVMT, Coach Watches, HUGO BOSS Watches, Lacoste Watches, Tommy Hilfiger Watches, and Calvin Klein Watches, we craft not only timepieces but also a variety of jewelry and fashion accessories. Our vibrant culture offers expansive career opportunities within an environment where sustainable growth is intertwined with a passion for the arts. Employees across the globe contribute to and grow with a company that values hands-on experience and professional development. Strategically positioned with offices and manufacturing facilities worldwide, and over 70 retail locations, Movado Group embraces the future with a commitment to excellence. We believe every second is an opportunity to advance, innovate, and weave creativity into the fabric of our already rich legacy.

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