Digital Marketing Manager (OTC)

Posted 2 Days Ago
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Tangerang Selatan, Banten, IDN
In-Office
Senior level
Healthtech • Pharmaceutical
The Role
Develop and execute digital marketing strategies for consumer health products across SEO, SEM, email, social media, and online advertising channels. Manage campaigns, content, budgets, brand engagement, market share, sales, revenue, and profitability while ensuring regulatory compliance. Collaborate with internal and external partners, monitor campaign performance, and stay current with digital marketing trends and technologies.
Summary Generated by Built In

Creating and executing online marketing strategies that promote consumer health products Dexa and while maintaining compliance with industry regulations. 

Responsibilities
  1. Design, implement, and oversee digital marketing strategies across multiple platforms (SEO, SEM, email marketing, social media, and online advertising).
  2. Develop creative content and campaigns to increase brand awareness and engagement.
  3. Execute digital strategy that aligned to the brands and business plans to achieve brands & business target in market shares, brand engagement, sales volume, revenue & profit growth
  4. Initiate, propose, execute, monitor and evaluate each of digital campaign activities. Strong control on budget and investments to ensure efficiency & effectiveness of promotion, activation & advertisements of the campaigns.
  5. Collaborating with internal and external parties to deliver strong consistent brand experiences to the consumers and relevant influencers
  6. Stay up to date with the latest trends and technologies in digital marketing.
     
Qualifications
  • Posess minimal Bachelor Degree of any major
  • Experienced at least 5 years in digital marketing handle for consumer heath, consumer goods or nutrition
  • Strong understanding of SEO, SEM, Google Analytics, and other digital marketing tools.
  • Willing to be located in Head Office, Bintaro sektor 7

Skills Required

  • Bachelor's degree in any major
  • At least 5 years of digital marketing experience in consumer health, consumer goods, or nutrition
  • Strong understanding of SEO, SEM, Google Analytics, and other digital marketing tools
  • Willingness to work at the Head Office in Bintaro Sector 7
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The Company
2,800 Employees
Year Founded: 2011

What We Do

Medela Potentia is an Indonesian integrated healthcare distribution platform serving customers nationwide and in Cambodia. Through its subsidiaries, it distributes pharmaceuticals, consumer-health products, medical devices, cosmetics, beauty and baby products; supports medical-equipment availability through distribution and manufacturing; and operates digital pharmacy and e-commerce capabilities. The company aims to become a trusted global healthcare group by strengthening supply-chain infrastructure, technology, product quality, and access to healthcare.

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