Digital Marketing Manager EDITED (all genders)

Posted 8 Days Ago
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Berlin, DEU
Hybrid
Mid level
Retail • Software
The Role
The Digital Marketing Manager will plan and implement digital campaigns, optimize performance, and handle organizational tasks such as budgets and KPI achievement.
Summary Generated by Built In
Company Description

ABOUT YOU is one of Europe’s fastest growing e-commerce companies. Based in Hamburg and Berlin, we operate at the intersection of fashion and technology. Our mission is to rethink online shopping and make it personal and seamless. This takes more than good ideas. It takes people who take initiative and challenge the status quo. We believe in flat hierarchies, direct communication, and pragmatic decisions. No long approval chains. Just ownership, trust, and clear responsibility. We work hard, but we also believe in enjoying the ride together - over team lunches, afterwork drinks, company events, or a quick coffee in between meetings. If this sounds like you, ABOUT YOU could be the right place to bring in your perspective.

Job Description

EDITED has established itself as a well-known international fashion brand that stands out with a detailed design language, extraordinary capsule collections and high-quality basics. Our international creative team in Berlin designs trend focused collections and exclusive styles with a premium feel.

The position is a fixed-term role to cover parental leave.

  • Holistic planning and implementation of our paid digital campaigns (brand and performance) including our Newsletter campaigns
  • Execution of the performance marketing strategy & goals in alignment with the team lead marketing
  • Planning, implementation, optimization and reporting of online campaigns across several tools and platforms (Google Ads, Meta Ads, Retargeting, etc.)
  • Planning, implementation, optimization and reporting of our Newsletter campaigns in collaboration with graphic design, using Mailchimp
  • Defining and creating materials for digital campaigns and promotions in alignment with the graphic designers
  • Implementing A/B testing and researching on new ways of maximizing conversions and impact of our campaigns
  • Organizational tasks such as budget and time planning, marketing calendar update, invoice control and KPI achievement

Qualifications

  • A minimum of 3 years of experience in performance marketing are required for this role
  • Strong understanding of performance marketing, KPIs and conversion optimisation
  • You have proven experience in implementing campaigns for specific channels: Google Ads & Meta Ads (SEA & Paid Social)
  • Experience in email marketing within an e-commerce environment is highly desirable
  • Knowledge of META and Google business & Analytics tools, as well as CRM interfaces (Emarsys, Mailjet, etc.)
  • Communication skills and a strong hands-on mentality
  • Quick perception, high motivation as well as analytical thinking
  • Very good knowledge of MS Office

Nice To Have

  • Knowledge of specific tools (Smartly, Adobe Photoshop, etc.)

Additional Information

Your perks at a glance: Visit our benefits page.

Simply apply online via our career page - we will get back to you as soon as possible!

A Place Where You Can Be You
We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.
Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.
What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.

Skills Required

  • Minimum 3 years of experience in performance marketing
  • Strong understanding of performance marketing and KPIs
  • Proven experience in Google Ads and Meta Ads
  • Experience in email marketing within e-commerce
  • Knowledge of META and Google business & Analytics tools
  • Very good knowledge of MS Office
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The Company
Hamburg
196 Employees
Year Founded: 2018

What We Do

SCAYLE enables brands and retailers to realize their D2C ambition. Easy. Fast. And limitless. With headless commerce technology, international operations, and data-driven marketing. Our commerce engine is proven by the success of ABOUT YOU and allows brands to scale infinitely – empowering them to become market leaders in their industry.

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