The Role
Lead a digital marketing team and develop strategies that grow brand visibility, customer acquisition, revenue, and consulting markets. Oversee social media, content creation, personal and corporate branding, market research, client relationships, campaign analytics, emerging marketing technologies, budgets, and ROI optimization. The role requires strong sales acumen, leadership, communication, writing, data analysis, business development, and B2B consultancy marketing experience.
Summary Generated by Built In
- Lead and manage a high-performing digital marketing
team, providing guidance, support, and fostering collaborative work
environment.
- Develop comprehensive digital marketing strategies
aligned with the overall business objectives, incorporating a deep
understanding of company services and target audience.
- Oversee social media channels, develop engaging
content, and implement campaigns to enhance brand visibility, drive engagement,
and generate leads.
- Create compelling and effective marketing content,
including blog posts, articles, and promotional materials, to support the brand messaging and attract the target audience.
- Utilize strong sales acumen to develop and implement
strategies that drive revenue growth, customer acquisition, and market
expansion.
- Conduct market research to identify opportunities
and challenges, staying abreast of industry trends, and providing actionable
insights to inform marketing strategies.
- Open new markets for consultation business through
effective networking, partnerships, and identifying business development
opportunities.
- Implement and enhance personal branding strategies
to establish a strong online presence and credibility within the industry.
- Contribute to the development and maintenance of a
consistent and compelling brand image through effective personal branding and
corporate brand strategies.
- Drive the expansion of the consulting business by
identifying and capitalising on new business opportunities, partnerships, and
innovative marketing approaches.
- Monitor and analyse the performance of digital
marketing campaigns, utilising data-driven insights to optimize strategies and
achieve key performance indicators (KPIs).
- Stay updated on emerging technologies and trends in
digital marketing, integrating innovative tools and techniques to enhance
campaign effectiveness.
- Build and maintain strong relationships with
clients, ensuring satisfaction and alignment with their business objectives.
- Implement a culture of continuous improvement within
the digital marketing team, fostering innovation and staying ahead of industry
best practices.
- Effectively manage and allocate budgets for digital
marketing campaigns, ensuring efficient use of resources and maximum return on
investment (ROI).
Requirements
- Bachelor’s degree in
Marketing, Business, or related field. Master's degree is a plus
- 5 years in digital
marketing, specializing in B2B and consultancy.
- Proven track record in
developing and executing digital marketing strategies.
- Strong leadership,
interpersonal, and communication skills.
- In-depth understanding of
sales principles, driving revenue growth.
- Proficient in managing
business-oriented social media channels.
- Experience in creating and
executing social media campaigns.
- Strong writing and content
creation skills.
- Proven experience in
developing effective marketing content.
- Ability to conduct thorough
market research and analysis.
- Track record in opening new
markets and identifying business opportunities.
- Success in personal
branding strategies.
- Experience contributing to
brand image development and maintenance.
- Proficiency in data
analysis, deriving actionable insights.
- Experience using analytics
tools to measure campaign performance.
- Stay updated on emerging
technologies and digital marketing trends.
- Ability to integrate
innovative tools and techniques with strong client relationships
management skills.
- Ability to understand and
align with client business objectives.
- Proactively seek innovative
approaches and stay updated on industry best practices.
- Experience in effective
budget management for digital marketing campaigns.
- Ability to maximize ROI and
optimize resource utilization.
- English proficiency is a must.
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- Master's degree
- At least 5 years of digital marketing experience specializing in B2B and consultancy
- Proven experience developing and executing digital marketing strategies
- Strong leadership, interpersonal, and communication skills
- Strong understanding of sales principles and revenue growth
- Experience managing business-oriented social media channels
- Experience creating and executing social media campaigns
- Strong writing and content creation skills
- Experience developing effective marketing content
- Ability to conduct market research and analysis
- Experience opening new markets and identifying business opportunities
- Experience developing personal branding strategies
- Experience contributing to brand image development and maintenance
- Proficiency in data analysis and deriving actionable insights
- Experience using analytics tools to measure campaign performance
- Knowledge of emerging digital marketing technologies and trends
- Ability to integrate innovative marketing tools and techniques
- Strong client relationship management skills
- Ability to align marketing activities with client business objectives
- Experience managing digital marketing campaign budgets
- Ability to maximize ROI and optimize resource utilization
- English proficiency
- Fluency in Microsoft Office Suite, including Outlook, Excel, Word, and PowerPoint
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The Company
What We Do
Enjaz is an Egypt-based HR consultancy and business transformation firm serving organizations from startups to multinationals. It provides multi-process HR outsourcing, payroll administration, recruitment and staffing, Employer of Record support, HR compliance, workforce management, training, and organizational and management consulting. Its solutions are tailored to clients’ needs, helping them grow while improving operational efficiency, compliance, and workforce performance.
