The Role
Develop and execute digital marketing strategies across social, video, influencer, programmatic and display channels; oversee content creation, website UX/UI, campaign analytics and reporting; collaborate with brand, creative and media teams to drive brand awareness, engagement and performance optimization.
Summary Generated by Built In
The Digital Marketing Lead roleis responsible for developing and executing digital marketing strategies to drive brand awareness, engagement, and intent to purchase. The role requires hands-on expertise in digital campaigns, content marketing, social media, analytics, and performance optimization across various online platforms.
Key accountabilities:
- Develop and implement comprehensive digital marketing strategies in cooperation with Brand/Marketing Managers to support business objectives.
- Plan and oversee online campaigns across multiple Media channels, including Video (YouTube, Meta, TikTok, Programmatic, WebTV), Influencer, Native / Digital PR and display advertising in cooperation with Brand/Marketing Managers.
- Work closely with creative, media, and Marketing teams to align deliverables, implement social media strategies and drive digital growth initiatives.
- Oversee content creation and distribution to ensure brand consistency and engagement across digital platforms.
- Understand and analyze key performance metrics and prepare detailed reports to measure campaign success and identify areas for improvement.
- Manage corporate websites and its performance, ensuring optimal user experience through UX/UI best practices.
- Stay updated on industry trends, emerging technologies, and best practices to ensure innovative marketing approaches.
Requirements
- Min 4 years of experience in digital marketing through either a brand or an agency role, with a strong focus on strategy and execution
- Strong understanding of marketing principles and various digital channels
- Experience with content marketing and growth strategies
- Strong analytical skills, attention to detail and the ability to translate data into actionable insights
- Creativity and problem-solving mindset to drive innovative marketing strategies
- Excellent interpersonal and communication skills (written and verbal)
- Excellent project management skills
- Ability to work independently and manage multiple projects in a fast-paced environment
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field
- Proficiency in digital marketing tools such as Google Analytics, Google Ads and CRM platforms.
- Proficiency in English, both written and spoken
- Strong computer literacy, including familiarity with Microsoft Office Suite
Benefits
- 1 day per week remote working
- Access to company shuttle/bus transportation
- Private health insurance
- Employee wellbeing programs (e.g., nutrition counseling, wellness initiatives)
- Professional development and training opportunities
- On-site employee store offering company products at discounted prices
Skills Required
- Minimum 4 years of experience in digital marketing (brand or agency)
- Strong understanding of marketing principles and digital channels
- Experience with content marketing and growth strategies
- Strong analytical skills and ability to translate data into actionable insights
- Creativity and problem-solving mindset
- Excellent interpersonal and communication skills (written and verbal)
- Excellent project management skills
- Ability to work independently and manage multiple projects in a fast-paced environment
- Bachelor's degree in Marketing, Digital Media, Communications, or related field
- Proficiency with digital marketing tools such as Google Analytics, Google Ads and CRM platforms
- Proficiency in English, written and spoken
- Strong computer literacy, including Microsoft Office Suite
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The Company
What We Do
Delta Food Industries FZC is a leading private label manufacturer in the UAE's food and beverage industry, specializing in products like tomato paste, ketchup, and evaporated milk.
