Digital Marketing Lead

At GameStop, we are committed to providing exceptional service and delivering the latest and greatest in gaming products to our customers. As a leading global retailer of video games, electronics, and gaming merchandise, we take pride in offering a wide range of products that cater to the needs and desires of gamers worldwide. Our mission is to create unforgettable experiences for our customers by constantly pushing the boundaries of what's possible. Whether you're a hardcore gamer or just starting out, we've got something for everyone. Join us in our mission to shape the future of gaming and bring the best gaming products to the world!

Are you ready to help shape the voice of a global gaming brand? As Digital Marketing Lead at GameStop, this is your chance to turn passion into purpose, leading community-first marketing efforts that resonate with millions of gamers.

We’re looking for someone who thrives in a fast-paced environment, solves problems before they fully form, and has the instinct to know what players want. You’re not just reactive; you’re proactive, strategic, and fearless when the spotlight hits. Whether you’re championing the latest product launch or transforming online sentiment, you bring ideas to life and communities together.

This is a high-impact, highly visible role. You’ll work across departments and represent the GameStop brand to our most passionate fans.

This position will sit onsite in Grapevine, TX 5 days per week.

What You’ll Own

• Define and track performance metrics that matter such as engagement, growth, and conversion.
• Create scroll-stopping content, including TikToks, Reels, product reveals, livestreams, behind-the-scenes videos, and in-person event coverage.
• Spearhead paid social campaigns, ensuring content is optimized for platform, budget, and business objectives.
• Build and execute influencer outreach strategies, forming strong relationships with creators who align with our brand and vision.
• Engage directly with fans, responding to comments and conversations across platforms in ways that reflect our tone and values.
• Translate data into action: turn metrics into insights that push our content and our brand further.
• Partner with brand, merchandising, and retail teams to spotlight product launches, industry moments, and GameStop’s community heartbeat.
• Experiment, adapt, and bring bold new ideas to life across TikTok, Instagram, YouTube, Twitter/X, Discord, Twitch, and whatever platform comes next.
• Serve as a key voice in brand storytelling, helping to transform casual followers into diehard fans.

What You Bring to the Table

• 2+ years leading social media or digital marketing strategy—ideally in gaming, entertainment, or youth culture.
• A passion for gaming and a deep understanding of the culture, memes, and moments that matter to players.
• Confidence in building content strategies and executing at speed.
• Creative proficiency: Adobe Creative Suite (or equivalent) is second nature to you.
• Data fluency: you know how to analyze performance, spot trends, and adjust quickly.
• A natural communicator, both written and verbal, who understands how to spark excitement and maintain authenticity.
• Able to manage multiple priorities while keeping timelines tight and standards high.
• Willingness to travel for store visits, midnight launches, gaming conventions, and more.
• Must be able to lift and/or move objects and displays (up to 50lbs.), bend, stoop, reach with arms and hands.

Full-time store positions at GameStop are also eligible to participate in incentive programs, health benefits, paid time off, 401 (k), employee discount and a casual work environment. Positions at GameStop may also be eligible for a bonus and/or other incentives.