Digital Marketing Lead

Posted 2 Days Ago
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London, Greater London, England, GBR
In-Office
Senior level
Automotive
The Role
Lead the operational running and optimisation of the Grenadier global web platform across multiple markets and five languages. Ensure uptime, manage bug fixes and legal/commercial updates, drive SEO and LLM relevance, manage retained agency relationships, enable regional authoring, and increase website conversion rates.
Summary Generated by Built In

INEOS Automotive - Built For More

Story so far

Since we started our journey to build a no nonsense 4X4, we've come a long way. We've established INEOS Automotive as a serious contender in 4X4 development and manufacturing. We've partnered with some of the biggest names in the automotive industry. We've made our way from vision to prototype. We've secured a world-class production facility and delivery team. We've delivered Grenadiers to customers all around the world. We're building our double cab pick up, the Quartermaster.

People and Culture

Easy never changed anything. Not in manufacturing, science, engineering or energy - and certainly not elite sport. At INEOS we tackle every challenge head-on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigor and humor. Our Automotive team consist of around 1500 employees, 10 locations and 44 nationalities, we're an international team working together to challenge the ordinary.

If this sounds like you, let's talk.

Your role:

This role is primarily responsible for the operational effective running of the Grenadier global web platform. This would include operational uptime, authoring in 5 languages, content updates for critical regions (USA), & development, the outcome required is driving up the conversion ratio of the website.

Responsibilities include (but are not limited to):

  • Digital experience is at the heart of how our brand is presented and how are prospects and customers interact with the Brand.
  • Operational responsibility for web uptime/bug fixes and commercial or legal updates
  • The Brand website needs to be continuously improved for SEO particular ensuring it is a relevant reference point for the LLM’s
  • There is a retained team at Dept. (c.€1.2m) that needs to be carefully managed to ensure rigorous prioritisation and clear briefing
  • This role is responsible for global authoring, and it is the intention to empower the regions to take some responsibility for authoring in their markets

Requirements

What we are looking for:

  • Strong experience in digital website operations, optimisation and development with multi -market/language set-up
  • Pro-active, a self-starter that can drive progress and delivery with minimal supervision
  • Strong knowledge and experience of global multi market website optimisation, authoring and development
  • Proficiency in project management and the ability to prioritise effectively.
  • Comfortable adapting to working at a fast pace and to shifting business dynamics and commercial priorities.
  • Strong communication skills with an ability to build bridges between technical and non-technical staff.
  • Bachelor’s degree (desirable).

If the role sounds of interest and you want to learn more, please apply.

If your application is successful one of our team members will be in touch to arrange an initial conversation!


Benefits

Skills Required

  • Experience in digital website operations, optimisation and development with multi-market/multi-language setups
  • Operational management of web uptime, bug fixes, and commercial or legal updates
  • Experience managing global multi-market website authoring (multiple languages)
  • Proficiency in project management and ability to prioritise effectively
  • Ability to manage and brief external retained agency teams
  • Pro-active self-starter able to drive delivery with minimal supervision
  • Comfortable adapting to fast pace and shifting commercial priorities
  • Strong communication skills; ability to bridge technical and non-technical stakeholders
  • Bachelor's degree
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The Company
HQ: London
1,037 Employees

What We Do

In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing. Ultimate 4X4s, built differently, to bring the drive to life. For those who are Built For More. We’re a diverse workforce of tenacious, straight-talking experts with engineering at our core. Our culture is unique and it’s not for everyone. We’re growing our world-class team and looking for spirited innovators and disruptors - those who thrive on a gritty challenge and will work through adversity in the pursuit of success. Discover more here: https://ineosgrenadier.com/ Customer enquiries: [email protected]

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