Digital Marketing Intern (Ads, Analytics, Web)

Posted 2 Months Ago
Bengaluru, Bengaluru Urban, Karnataka, IND
In-Office
Internship
Hardware • Healthtech • Social Impact
The Role
Run and manage paid campaigns across Google Ads and Meta Ads, configure UTM and conversion tracking, analyze website behavior through recordings and heatmaps, conduct audience, creative, and landing-page tests, and produce weekly performance reports with actionable recommendations.
Summary Generated by Built In

We are looking for a Digital Marketing Intern to run our paid campaigns day to day. You own execution; strategy and creative come from us.

That means we will hand you the positioning and the assets, and you will get the campaigns live, tracked properly, and honestly reported. The part that matters most is the last one: we want to know what actually converts, not what looks good in a dashboard.

What You'll Do

  • Set up, launch and manage our paid campaigns across Google Ads and Meta Ads.
  • Wire up UTM tracking correctly and consistently, following our internal tagging convention.
  • Make sure conversion tracking and analytics are configured properly, so the numbers can be trusted.
  • Review website session recordings and heatmaps to see where visitors actually drop off.
  • Run small, honest tests on audiences, creatives and landing pages, and report what worked and what did not.
  • Produce a weekly report on spend, cost per enquiry and cost per sale, with your own read on what to change next.
  • Flag anything that looks broken or wasteful early rather than at month end.

Requirements

  • Hands-on experience setting up campaigns in Google Ads or Meta Ads, whether through coursework, a personal project or a previous internship.
  • Understanding of UTM parameters, conversion tracking, and why attribution goes wrong.
  • Comfortable in Google Analytics 4 or a similar analytics tool.
  • Genuinely numerate, and willing to report a bad result accurately rather than dress it up.
  • Curious about the customer: happy to watch twenty session recordings to find one insight.
  • Currently studying or recently graduated in marketing, business, statistics or any related field.
  • Available for a 6-month full-time paid internship in Bangalore.

Benefits

  • A paid internship with a monthly stipend.
  • A real budget to manage, with proper guardrails and direct guidance.
  • Mentorship from BEMPU's founder, who currently runs these campaigns.
  • Work on a product that parents genuinely need, which makes the marketing far more rewarding.

Start Date: As soon as possible.

Skills Required

  • Hands-on experience setting up campaigns in Google Ads or Meta Ads through coursework, personal projects, or a previous internship
  • Understanding of UTM parameters, conversion tracking, and attribution issues
  • Comfort using Google Analytics 4 or a similar analytics tool
  • Strong numerical ability and willingness to report results accurately
  • Curiosity about customer behavior and willingness to review session recordings
  • Currently studying or recently graduated in marketing, business, statistics, or a related field
  • Availability for a six-month, full-time paid internship in Bangalore
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The Company
19 Employees
Year Founded: 2014

What We Do

BEMPU Health is a purpose-driven medical-device company developing ISO-certified products that protect newborns in hospitals, homes, and resource-limited settings. Its neonatal solutions include TempWatch for hypothermia alerts, BellyButton for movement monitoring, KangaSling for kangaroo care, and ApneBoot for apnea response. The company works with parents, clinicians, governments, hospitals, UNICEF, and public-health organizations to improve newborn survival and care worldwide.

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