Digital Marketing Executive

About BMLL:

BMLL is the leading independent provider of harmonised Level 3, 2 and 1 historical data and analytics across global equities, ETFs, futures and US equity options. We provide market participants with immediate access to granular T+1 order book data and advanced analytics, enabling them to accelerate research, optimise trading strategies, and better understand market behaviour.

BMLL was acquired in 2025 by Nordic Capital, alongside minority shareholder Optiver, marking a joint commitment to accelerate the company’s next phase of growth.

We offer an inclusive and collaborative culture, a hybrid working environment that includes regular days in our London office, weekly team lunches, and a variety of out-of-hours social activities.

For more information, visit our website or follow us on X (@bmlltech) and LinkedIn @ bmll

The Role:

The Digital Marketing Executive is a hands-on, execution-focused role that sits at the heart of BMLL’s marketing operation. Reporting directly to the Head of Digital Marketing, the successful candidate will be responsible for the day-to-day management and execution of campaigns across paid, organic, and direct channels, supporting the full commercial pipeline from awareness through to conversion and retention.

This is not a strategic or managerial position; it is a role for a capable digital practitioner who is comfortable operating across a broad marketing technology stack and who takes genuine pride in the quality and performance of their execution. The right candidate will bring three or more years of hands-on B2B digital marketing experience, strong analytical capability, and a working knowledge of the tools and platforms that underpin modern demand generation in a complex, relationship-driven sales environment.

There is a clear and genuine pathway for the successful candidate to take ownership of specific channels as they demonstrate proficiency and build internal credibility. BMLL’s marketing function is growing, and this role is designed to grow with it.

What we're looking for:

The successful candidate will be a commercially minded digital marketing practitioner who takes genuine ownership of their work. They will be detail-oriented and delivery-focused, comfortable operating independently across multiple workstreams without sacrificing quality or accuracy. They will understand that in a B2B environment, and particularly in capital markets, trust is built through consistency, precision, and relevance, and they will apply that understanding to everything they produce.

BMLL’s marketing function is a small, high-output team operating in close alignment with sales and product. The right candidate will be a strong collaborator who can communicate clearly with technical and non-technical colleagues alike, manage competing priorities effectively, and bring a structured approach to campaign planning and reporting. They will be motivated by measurable results and willing to work in a fast-paced environment where priorities can shift and initiative is expected.

This role is best suited to someone who is ready to move beyond generalist support work and take meaningful ownership of specific channels, with the ambition to develop into a more senior individual contributor as the team grows.

Key Responsibilites:

The Digital Marketing Executive will work closely with the Head of Digital Marketing to plan, build, and optimise campaigns across all relevant digital channels. The role spans campaign execution, paid media management, account-based marketing operations, web and SEO support, email marketing, social media, and supporting performance reporting. Specific responsibilities include the following:

Campaign Execution

• Multi-channel campaign delivery: Take end-to-end ownership of campaign execution across paid, organic, and direct channels, ensuring alignment with pipeline and revenue objectives.
• Asset coordination: Manage the production and deployment of digital campaign assets in coordination with design and content teams, ensuring accuracy and on-brand execution.
• Communications calendar: Maintain the marketing communications calendar, providing the wider go-to-market team with a consistent, forward-looking view of planned activity across all channels.

PPC & Paid Social

• Google Ads management: Manage the day-to-day relationship with BMLL’s paid search agency, briefing campaigns, reviewing performance, challenging recommendations, and ensuring activity remains aligned to pipeline objectives.
• LinkedIn Campaign Manager: Build and manage paid social campaigns directly within LinkedIn Campaign Manager, including Sponsored Content, Lead Gen Forms, and account, and persona-based audience targeting, with day-to-day responsibility for creative & performance.

Account-Based Marketing (ABM)

• Demandbase platform management: Operate and maintain the Demandbase ABM platform, building and managing account lists, configuring intent signal monitoring, and ensuring the sales team has a consistent pipeline of high-priority accounts.
• ABM programme support: Work with the Head of Digital and commercial teams to design and execute account-specific digital engagement programmes, including targeted advertising and personalised landing experiences.

Web & SEO

• CMS content management: Support the web team maintain the BMLL website content via Craft CMS, including campaign landing pages, product pages, and blog content, in accordance with brand and SEO guidelines.
• On-page SEO: Manage on-page optimisation across the BMLL website, including metadata, heading structure, internal linking, and content updates informed by keyword research.

Email Marketing

• Campaign build and deployment: Design, build, and deploy email campaigns and nurture sequences within HubSpot, including multi-stage automated workflows and one-off campaign sends.
• List management and segmentation: Maintain and segment contact lists within HubSpot to ensure relevant, targeted communications aligned to buyer stage and account profile.
• Email performance reporting: Track and report on email performance metrics, open rate, click-through rate, conversion, and unsubscribe, and use data to inform content and cadence decisions.

In-App Engagement

• In-app messaging: Support the management of in-app notifications and engagement messaging, using tools such as Beamer to communicate product updates, new data coverage releases, and feature announcements to existing users.
• Product marketing coordination: Work with product and customer success teams to ensure in-app communication is timely, relevant, and aligned to the broader marketing programme.

Organic Social Media

• Social channel management: Manage BMLL’s organic social media presence across LinkedIn and other relevant B2B platforms, overseeing content creation, scheduling, community monitoring, and reporting.
• Content planning: Contribute to the social content plan, ensuring a consistent cadence of high-quality posts that reflect BMLL’s positioning and support wider campaign activity.

Digital Event Integration

• Pre-event promotion: Support the promotion of BMLL’s virtual and in-person events through targeted LinkedIn advertising, email campaigns, and web landing page management.
• Registration and logistics: Manage event registration pages and digital logistics, including integration with Zoom Webinars or equivalent platforms.
• Post-event follow-up: Oversee post-event digital follow-up, including lead scoring, nurture sequencing, and performance reporting across the full event lifecycle.

Reporting & Attribution

• Dashboard management: Contribute to the development and maintenance of marketing performance dashboards using GA4, HubSpot, and related reporting tools.
• Attribution analysis: Support attribution analysis to help demonstrate the contribution of digital channels to pipeline and revenue, including first-touch, last-touch, and multi-touch models.

Must-Have

• A minimum of three years’ hands-on digital marketing experience, gained in-house within a B2B environment, preferably in the Capital Markets or wider financial services sector.
• Demonstrable, practical experience across all three pillars of digital marketing: Direct (email, CRM), Paid (PPC and paid social), and Organic (SEO and social media).
• Experience operating an ABM platform, Demandbase in particular, including account list management and intent signal monitoring.
• Proficiency in HubSpot for marketing automation, email campaign management, and CRM operations.
• Experience managing paid search campaigns in Google Ads, including campaign setup, keyword management, bid strategy, and performance optimisation.
• Hands-on experience managing organic and paid social media activity on LinkedIn.
• A strong analytical mindset, with the ability to interpret performance data, draw actionable conclusions, and contribute meaningfully to attribution reporting.
• B2B marketing experience is essential; demonstrable understanding of longer sales cycles, multi-stakeholder buying processes, and demand generation in a complex commercial environment.
• Exposure to fintech, financial services, or other regulated industries is a strong advantage.

Nice-to-Have

• Familiarity with Craft CMS or a comparable headless or enterprise CMS platform.
• Experience supporting digital event platforms such as Zoom Webinars, ON24, or similar.
• Exposure to in-app engagement or product notification tools (e.g. Beamer, Appcues, or similar).
• Experience working in a private equity-backed business or high-growth scale-up, with an appreciation of the pace and rigour that environment demands.

Tools and Technology:

Candidates should be familiar with the following platforms and tools. Comprehensive experience across all items is not required; however, candidates must demonstrate proficiency in the core stack and a clear willingness to develop quickly across the full suite.

Core Stack

• HubSpot: Marketing Hub, CRM, and automation workflows
• Google Ads: Search, Display, and Performance campaigns
• LinkedIn Campaign Manager: Sponsored Content, Lead Gen, and audience targeting
• LinkedIn (organic): B2B social media management and content scheduling
• ABM platform: for account targeting and intent signal monitoring (DemandBase preferable) 
• Content management systems: (Craft preferable) 

Additional Tools

• GA4: Web analytics, event tracking, and conversion reporting
• Google Search Console: Search performance monitoring and indexation management
• Google Tag Manager: Tag implementation and tracking configuration
• Zoom Webinars / Zoom Events: Virtual event management and registration
• Beamer or equivalent: In-app notifications and product engagement messaging

• Competitive salary
• 25 days holiday plus bank holidays
• Discretionary Bonus
• Pension Scheme
• Private Medical Insurance
• Work remotely abroad for up to 40 business days each year
• Life Insurance
• Childcare Nursery Scheme
• Combination of remote and London-based office working, with 2 days in the office per week.
• A yearly Well-being Physical Activity budget
• Continuous learning through funded training and challenging projects
• Collaborative culture
• Weekly team lunches
• Free Fruit, snacks, and drinks provided throughout the day (When office-based)
• Regular Team Socials
• Cycle to Work Scheme

We are an inclusive employer and welcome applicants from all backgrounds. We pride ourselves on our commitment to Equality and Diversity. We are committed to removing barriers throughout our hiring process. If you have any special requirements or require reasonable adjustments to help you access career opportunities at BMLL, please do let us know at [email protected].