Digital Marketing Executive

Company Description

About Playtech

Founded in 1999, the company has a premium listing on the Main Market of the London Stock Exchange and is focused on regulated and regulating markets across its B2B and B2C businesses. Both divisions leverage Playtech’s proprietary technology to deliver innovative products and services to ensure a safe, engaging and entertaining gaming experience. 

Playtech is the gaming industry's leading technology company delivering business intelligence-driven gaming software, services, content, and platform technology across the industry. Read more about who we are and what we do here: www.playtechpeople.com
 
Here at Playtech, we genuinely believe that people are our biggest asset. Diverse thoughts, experiences, and individual characteristics enrich our work environment and lead to better business decisions. Recognizing differences and ensuring our processes are transparent is the core of Playtech's overall commitment to responsible business practices. 

Ready to level up your career?

VF 2011, an entity in Playtech Group is looking for a proactive Digital Marketing Executive responsible for activities relating to the management and optimization of paid marketing channels of B2C brands, including creating marketing assets and offers, reviewing performance, and identifying trends within the UK gaming market.

Job Description

Your influential mission. You will...

• Manage, review, and perform daily responsibilities associated with all our Paid platforms, inc. Google Ads, Microsoft Ads, Facebook etc.;
• Work closely with agency partners to ensure all Paid Media campaigns are managed effectively using project management tools;
• Review analytics data to measure and optimize the effectiveness of digital marketing campaigns, offer performance across channels, and provide weekly/monthly reporting, including reviewing metrics such as ROIs, ARPUs, CPAs, etc.
• Monitor daily acquisition performance of paid media channels, mitigating risks & issues in a timely manner;
• Collaborate with internal teams to develop offers (including drafting of terms) and marketing assets (e.g. landing pages, graphical ad templates)
• Research market, and competitors and offer trends and identify opportunities to improve marketing performance with support from internal teams;
• Collaborate with team members (e.g. design, web support) to improve the customer experience;
• Review regularly landing pages, player journeys, and registration process to optimize customer journeys and support conversion efforts;
• Be actively involved in SEO efforts (manage image optimization, blog schedule, etc.).
• Present in meetings on digital marketing/acquisition performance and collaborate with team members on new initiatives & upcoming plans.

Qualifications

Components for success. You...

• Demonstrate solid experience working with popular Paid Search and/or Paid Social platforms, e.g. Google Ads, Microsoft Ads, Facebook.
• Bring experience with B2C website analysis & metrics, using a variety of analytics tools including Google Analytics and internal reporting tools.
• Possess proficiency in MS Excel, PowerPoint, and Word.
• Maintain strong organizational skills & time management.
• Exhibit excellent communication skills (oral & written).
• Embrace an analytical mindset.
• Have the ability to research trends, competitors, markets, offers, etc.

You'll get extra points for...

• UK gaming market knowledge

Thrive in a culture that values...

• Empowerment, support, and mentoring
• Constant learning and development opportunities
• Active lifestyle and mental well-being
• Fun company events

Additional Information

VF 2011 Team
VF 2011 Ltd is a Playtech B2C company that provides integrated managed services for some of the UK's leading casino and bingo sites, with offerings across strategy, operations, product, marketing, technology and compliance. We're an innovative and inclusive team that champions a positive mindset and diversity of thought to drive success and prioritize a collaborative work environment.

Playtech is an equal opportunities employer. Our mission is to welcome everyone and create inclusive teams. We celebrate differences and encourage everyone to join us and be themselves at work.