The Role
Owns the full digital marketing funnel across paid media, SEO, analytics, lead generation, CRO, marketing automation, and AI-enabled workflows. The role manages campaigns, budgets, tracking, dashboards, attribution, landing-page performance, and sales handoff while optimizing customer acquisition metrics such as CPL, CPA, CAC, ROAS, and conversion rate. It also supports creative production and automates marketing processes using tools, APIs, CRMs, and webhooks.
Summary Generated by Built In
About the Role
What You’ll Do
What We’re Looking For
Nice to Have
How We’ll Measure Your Success
Why You’ll Love Working Here
Growth is a numbers game, and we’re looking for someone who loves playing it. As our Digital Marketing Executive, you’ll own the full digital funnel: paid media, SEO, analytics, lead generation, and marketing automation. Every campaign you run will be judged by one standard: does it bring in quality customers at a healthy return? You’ll also put AI tools to work every day to test faster, automate repetitive tasks, and uncover insights others miss.
What You’ll Do
Paid Media and Performance
- Plan, launch, and optimize campaigns across Google, Meta, LinkedIn, YouTube, and display networks, and test emerging channels such as ChatGPT Ads as they become available
- Own budgets, audience targeting, remarketing, ad creatives, conversion tracking, and A/B testing
- Drive down CPC, CPL, CPA, and CAC while pushing up ROAS and conversion rate
SEO and Organic Growth
- Handle technical, on-page, and off-page SEO
- Run keyword research, competitor benchmarking, site audits, and content-gap analysis
- Track rankings, organic traffic, indexing, Core Web Vitals, and conversions, then act on what the data shows
Analytics and Insights
- Set up and maintain GA4, GTM, Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM frameworks
- Build clear, decision-ready dashboards in Looker Studio, Power BI, Excel, or Google Sheets
- Analyze funnels and attribution to find where we lose leads and where we can scale
Lead Generation and CRO
- Generate qualified leads from both paid and organic channels
- Monitor lead quality and stage-by-stage funnel conversion
- Partner with Sales to improve lead handoff, follow-up, and landing-page performance
Automation and AI
- Design workflows in n8n, Zapier, or Make, integrating CRMs, APIs, and webhooks
- Use ChatGPT, Claude, Gemini, Perplexity, and Copilot for research, content, analysis, and workflow automation
Creative Support
- Contribute to social campaigns, ad creatives, reels, videos, and thumbnails using Canva, CapCut, Adobe Express, and AI design tools
- 2-5 years of hands-on digital marketing experience with a track record in lead generation and customer acquisition
- Strong command of paid ads, SEO, GA4, GTM, Search Console, and conversion tracking
- Reporting experience in Looker Studio, Power BI, Excel, or Google Sheets
- Working knowledge of n8n, Zapier, or Make, plus APIs, webhooks, and CRM integrations
- Solid understanding of funnels, CRO, and ROI optimization
- Sharp analytical thinking, clear communication, and a problem-solving mindset
- Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or a related field
- Background in SaaS, tech, EdTech, fintech, or B2B/B2C lead generation
- Experience with HubSpot, Salesforce, or Zoho
- Basic HTML, JavaScript, and website architecture knowledge
- Days 1-30: Audit current campaigns, tracking, and reporting; close the gaps
- Days 31-60: Launch optimized campaigns and dashboards; automate at least two manual workflows
- Days 61-90: Show measurable gains in CPL, lead quality, and conversion rate
- Real budgets, real ownership, real results
- One role that covers paid media, SEO, automation, and AI
- Premium marketing and AI tools, plus support for continuous learning
- A collaborative team that tests ideas and lets data decide
Skills Required
- 2-5 years of hands-on digital marketing experience with a track record in lead generation and customer acquisition
- Strong command of paid advertising, SEO, GA4, GTM, Search Console, and conversion tracking
- Reporting experience with Looker Studio, Power BI, Excel, or Google Sheets
- Working knowledge of n8n, Zapier, or Make, plus APIs, webhooks, and CRM integrations
- Understanding of marketing funnels, CRO, and ROI optimization
- Strong analytical thinking, communication, and problem-solving skills
- Bachelor's degree in Marketing, Business, Engineering, Computer Science, or a related field
- Background in SaaS, technology, EdTech, fintech, or B2B/B2C lead generation
- Experience with HubSpot, Salesforce, or Zoho
- Basic HTML, JavaScript, and website architecture knowledge
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The Company
What We Do
Techdome is a technology consultancy and IT solutions provider founded in 2020. It helps businesses modernize operations and navigate digital transformation through scalable, end-to-end services spanning planning, building, designing, developing, and launching technology solutions, alongside AI, cloud computing, automation, data engineering, machine learning, custom large language models, and cybersecurity. Its mission is to make complex technology accessible and support business growth across diverse industries and markets.
