The Role
Executes digital marketing campaigns across search, social, display, email, WhatsApp, and push notification channels. Manages social media profiles, creates content, engages followers, and analyzes performance. Optimizes PPC campaigns, website traffic, conversions, and customer retention efforts using analytics and market research. Collaborates with creative and content teams, maintains brand consistency, and recommends current digital marketing tools and trends.
Summary Generated by Built In
As a Digital Marketing Executive, you will promote our company's products through various online channels. You'll be responsible for implementing digital marketing campaigns, analyzing data to optimize performance, and staying up-to-date with the latest digital marketing trends.
Responsibilities:
- Execute digital marketing strategies to increase brand awareness and drive customer engagement.
- Manage online advertising campaigns, including Google AdWords, social media ads, and display advertising, to drive traffic and conversions.
- Monitor and analyze website analytics and campaign performance data to identify areas of improvement and optimize marketing efforts.
- Conduct market research to identify customer needs, preferences, and trends, and provide the insights to refine marketing strategies.
- Collaborate with cross-functional teams, such as graphic designers and content writers, to deliver impactful digital marketing materials.
- Stay updated with the latest digital marketing tools, techniques, and trends, and provide recommendations on how to leverage them for business growth.
- Maintain a consistent brand image across all digital platforms and ensure adherence to company guidelines and industry best practices.
Candidate Profile:
- Bachelor's degree in Marketing, Business, or a related field.
- 1 to 3 years of experience in online marketing strategies and channels
- Strong understanding of digital marketing concepts and strategies.
- Knowledge of SEO, SEM, PPC, and social media best practices.
- Working experience in using digital marketing tools and platforms - Preferably in more than 1 or more areas such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
- Excellent written and verbal communication skills.
- Multitasking and analytics skills
- Ability to work independently and as part of a team.
Social Media Management:
Manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms.
Create and schedule posts, engage with followers, and analyze social media performance metrics.
SEM:
Manage and optimize pay-per-click (PPC) campaigns on Google Ads and other platforms.
Customer Retention:
Manage email marketing campaigns.
Implement strategies for engaging customers through WhatsApp.
Design and send push notifications to app users.
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- 1 to 3 years of experience in online marketing strategies and channels
- Strong understanding of digital marketing concepts and strategies
- Knowledge of SEO, SEM, PPC, and social media best practices
- Experience using digital marketing tools and platforms, preferably Google Analytics, Google Ads, Facebook Ads Manager, or email marketing software
- Excellent written and verbal communication skills
- Multitasking and analytics skills
- Ability to work independently and as part of a team
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The Company
What We Do
Kushals Fashion Jewellery is an India-based fashion and silver jewellery brand founded in 2006. It offers jewellery collections for workwear, partywear, bridal occasions and everyday wear, with designs focused on style and craftsmanship. The company operates nearly 100 stores across more than 38 Indian cities and uses an omnichannel model through its retail network, e-commerce platform and mobile application.
