The Role
Manage and optimize paid digital marketing campaigns across Meta Ads and Google Ads. Responsibilities include developing advertising strategies, conducting keyword research, managing Performance Max campaigns, adjusting bids, using CRM and automation tools, monitoring ROI, and maintaining accurate campaign setup. The role also requires staying current with platform updates and industry best practices while delivering measurable traffic, lead, and conversion results.
Summary Generated by Built In
About Us
Gurully Technologies is a leading EdTech company with a six-year legacy of excellence. Specialising in the development of in-house educational software, Gurully is at the forefront of transforming the preparation landscape for exams such as PTE, IELTS, DUOLINGO, and CELPIP. Our commitment to innovation and educational excellence has positioned us as pioneers in providing top-notch services to institutes and students across more than 40 countries.
Role Description
This is a full-time on-site role for a Digital Marketing Executive. The Digital Marketing Executive will be responsible for managing and executing digital marketing campaigns.
Key Responsibilities:
- Develop and implement paid advertising strategies across Meta Ads and Google Ads platforms to drive traffic, leads, and conversions.
- Conduct keyword research and optimize ad campaigns for maximum performance and ROI.
- Manage performance max campaigns and adjust bidding strategies to achieve desired outcomes.
- Utilize automation and CRM tools to streamline campaign management processes and improve efficiency.
- Stay up-to-date with industry trends, best practices, and platform updates to continuously improve campaign effectiveness.
- Maintain a strong attention to detail, ensuring accurate setup and execution of campaigns according to specifications.
Requirements:
- Bachelor's degree in Marketing, Advertising, or related field preferred.
- 3-4 years of relevant experience in paid advertising, with a focus on Meta Ads and Google Ads.
- Proven track record of managing successful paid marketing campaigns and achieving measurable results.
- Proficiency in keyword research, campaign optimization, and performance max campaigns.
- Strong communication skills, both written and spoken, with the ability to effectively convey ideas and insights.
- Excellent attention to detail, with a focus on accuracy and precision in campaign setup and management.
Skills Required
- Bachelor's degree in Marketing, Advertising, or a related field
- 3-4 years of relevant paid advertising experience
- Experience focused on Meta Ads and Google Ads
- Proven success managing paid marketing campaigns and achieving measurable results
- Proficiency in keyword research, campaign optimization, and Performance Max campaigns
- Strong written and spoken communication skills
- Excellent attention to detail and campaign setup accuracy
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The Company
What We Do
Gurully is an education-technology platform focused on English-language proficiency test preparation. It provides AI-powered practice and mock tests, instant scoring, detailed feedback, performance analytics, and preparation resources for PTE, IELTS, Duolingo English Test, and CELPIP. The platform serves students and institutes, helping learners improve exam performance and pursue study-abroad goals through accessible, technology-enabled language learning with personalized insights and structured practice workflows.
