Digital Marketing Executive - Performance Marketing

KKday is accelerating the world’s transition to a brand new travel experience. As the largest travel-experience platform in Asia, KKday is committed to integrating and developing a one-stop platform to meet all travellers’ needs.

KKday has curated more than 300,000 unique experiences and activities in over 92 countries and 550 cities around the world. KKday has also stepped into the field of SaaS service (Rezio) and new OMO system (KKday Marketplace) to build up the business ecosystem.

Job Summary:

This is a regional-level role based in Hong Kong. The job holder will play an essential role in boosting our eCommerce businesses, backing the development of SEM, Social Media, Programmatic, etc., throughout the HK & CN regions to achieve GMV and ROI growth across channels.
 

Responsibilities: 

• Responsible for providing support in operating SEM platforms and optimizing overall  , such as Meta, Google, Yahoo, Baidu, Xiaohongshu for respective regions
• Analyzing and evaluating the performance trend and providing feasible recommendations for maximizing quarter GMV & revenue
• Coordinating with business teams in different regions on media buying, campaign arrangements, and budget allocation to reach the business objectives
• Sourcing and Identifying potential channel partners to enhance GMV and revenue uplift for the regions
• Generating regular reports of paid trend analysis to keep BUs aware of the performance and media strategies

Requirements:  

• Bachelor’s degree holders in Marketing or Business Analytic related disciplines
• Possesses 2+ years of hands-on experience on key marketing platforms, with agency experience is adding value but not necessary
• Familiar with SEM, Social Media Marketing in both China and Hong Kong market
• Basic knowledge of analytics and tracking tools. e.g., Google Analytics, Data Studio, Mixpanel, Tableau
• Proficiency in MS Excel applications, e.g., VLOOKUP, PivotTable, etc.
• Good understanding of paid marketing landscape and best practices.
• Strong analytical skills and data-driven thinking; Excellent communication and problem-solving skills.
• A good team player and goal achiever, able to work under pressure
• Excellent verbal and written communication in Traditional Chinese and Cantonese, fluency in English

Why Join Us?

• Be at the forefront of travel innovation and create memorable experiences for travelers across APAC.
• Work in a dynamic, global environment with opportunities to collaborate with international teams.
• Shape the future of KKday and leave a lasting impact on the travel industry.

Ready to embark on this journey? We can't wait to hear from you!

Personal Data Collection Statement:
Personal data collected during recruitment will be treated in strict confidence and used only for recruitment purposes. It may also be disclosed to our subsidiaries, associates, and authorized agencies for appointment processing. Applications of candidates not selected will be retained for a maximum of 2 years after the selection process is finalized. Our Personal Information Collection Statement (PICS) is available upon request by contacting our Human Resources Department.