Health+Commerce
is a growing healthcare marketing and communications agency helping innovative medtech and biotech companies succeed in business and improve patient health.
Our clients range from small startups to midsize public firms and large Fortune 500 companies.
Our team is looking for a contract Digital Advertising Director to help fill some temporary team gaps related to family leaves – with the potential to convert to a full-time role as our business grows.
The role will focus on developing and executing strategic, multi-channel digital marketing programs for variety of medtech and biotech clients. We’re looking for someone who is curious, collaborative, and dedicated to exceptional client service. The ideal candidate will possess the experience with campaign strategy and in-platform execution to counsel colleagues and clients on high-level strategy and technical implementation and guide the early/mid-career teammates executing the work day-to-day. The ability to clearly communicate recommendations and results internally and externally is critical to success.
Agency and healthcare industry experience is required. Experience in both B2B and B2C is preferred.
Location: Remote, West Coast Preferred
Responsibilities
- Lead multi-channel B2B and B2C digital marketing programs for medtech and biotech companies developing therapies and technologies to improve human health
- Develop and execute multi-channel marketing plans aligned to client business objectives; most client needs focus on generating demand or leads among specific patient or healthcare provider populations or B2B programs to build belief in a corporate brand’s innovative science
- Create campaign forecasts and measurement plans based on target audience and campaign objective; translate metrics into meaningful insights to guide campaign optimization.
- Manage and optimize campaigns that leverage paid social, search, programmatic, mobile, email, site direct advertising, native advertising, influencer marketing, conference sponsorships, field sales channels, and traditional advertising, as appropriate.
- Work with digital ad platforms, demand-side providers, publishers, and other organizations to identify optimal channel mix and budget allocation to meet client goals
- Guide teammates on building target ad groups based on audience insights and customer personas, activating campaigns, measuring performance and optimizaing to drive efficiency
- Drive campaign website/landing page development projects, with support from creative and web development professionals
- Collaborate effectively with marketing, public relations, and creative colleagues as well as clients
- Manage campaign/project budgets and allocated hours across project team and promptly alert senior leaders to potential issues and/or opportunities
- Provide strategic marketing counsel and technical guidance to colleagues and clients.
- Effectively communicate recommendations and results to the C-suite, through both formal presentations and day-to-day communication.
Skills/Expertise
- Bachelor’s degree in marketing or related field
- 7-10+ years of experience developing integrated marketing strategies and activations for healthcare companies (medtech, biotech, and/or pharma required for consideration)
- 5+ years of experience working in an agency setting is required
- Extreme attention to detail across all work product
- Experience with marketing programs leveraging advertising platforms such as Facebook/Instagram, LinkedIn, Twitter, Google/YouTube, Microsoft Advertising, Taboola, Outbrain, and programmatic demand-side platforms
- Strong understanding of strategic marketing principles and industry best practices and how they apply to medtech and biotech business models
- Familiarity with CRM and marketing automation products
- Experience leveraging market research, audience insights and personas, and brand strategy frameworks to inform effective marketing activations.
- Ability to deliver with confidence strategic counsel and insights-based recommendations to senior executives
- Knowledge of current brand marketing, digital marketing and social media best practices and passion for exploring evolving trends and opportunities to support client objectives
- Strong understanding of U.S. regulations specific to marketing and communications for medtech and biotech companies and record of success developing and executing compliant campaigns and initiatives
- Agility to drive small pilot programs, large multi-channel initiatives, and many opportunities in between
- Flexibility, self-motivation and record of success working in deadline-driven environment
- Willingness to embrace a culture of continuous learning and maximize the opportunities provided by a growing organization
- Experience leading and developing small teams
- Competency with Microsoft Office and Google Suite software
Top Skills
What We Do
Health+Commerce helps innovators in health technology, medical devices and biotech achieve their business objectives through strategic communications and marketing programs. Current and former clients include Abbott, Alydia Health, Ardian, Auris Health, Bigfoot Biomedical, Cardiva, Claret Medical, Cognito Therapeutics, Edwards, GT Medical, Imperative Care, Intersect ENT, Levita Medical, Luma Therapeutics, Medtronic, MedTech Innovator, MedtechWomen, Moderna, NeoTract, NeuroPace, Nevro, Outset Medical, Oyster Point Pharmaceuticals, RenovoRx, Sarepta, Sight Sciences, Spry Health, Stoke, Verana Health, Virtual Incision, WhiteSwell, and others. “Having Health+Commerce as an extension of our team has been a critical part of our rapid growth and success. We have a small internal team and the work they’ve done for us on PR, social media, online and offline advertising, and messaging/positioning has been fast, flexible, and cost-effective. They are true professionals and a pleasure to work with.” – Matt Monarski, Sr. Director of Global Marketing, NeoTract “I’ve had the benefit of working with Nicole and her team on projects ranging from early start-ups establishing their identity, to large campaigns involving extensive national coverage. In each case their performance was flawless.” – Greg Bakan, COO, Fogarty Institute (three-time client: Ardian, Nevro, Cotera) "Nicole’s team has worked for me at three start-up companies, helping to develop communications strategy, provide media training, create background materials, and garner media attention. During a major data release, Nicole was a critical partner enabling us to gain national media coverage. Throughout, her strategic vision and thoroughness of preparation has enabled the smaller companies I’ve worked for develop a large and professional presence." – Chris Pfaff, VP of Marketing and Clinical Research, Ceterix
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