The Role
Own execution, optimization, and reporting of digital demand-generation programs. Build and manage paid search, SEO/SEM, programmatic/display, email, landing pages, retargeting, and nurture campaigns. Operate HubSpot marketing automation, workflows, lead routing, and attribution. Track and report pipeline contribution, conversion rates, and ROI. Use AI tools to improve content, automation, and reporting. Collaborate with Sales and Field Marketing to route and nurture event and account-based leads.
Summary Generated by Built In
Digital Marketing & Demand Generation Manager
Location: Remote
Compensation Range: $100,000–$130,000
Employment Type: Full-Time
Reports To: Marketing Leadership / Executive Leadership
About Transparent Energy
Transparent Energy is an energy management services firm that helps businesses, organizations, and government entities simplify energy procurement and reduce total energy spend. Through market expertise, proprietary technology, competitive supplier engagement, and disciplined execution, Transparent Energy brings transparency, efficiency, and measurable value to the energy buying process.
As we continue to grow, we are investing in a stronger digital marketing engine to generate demand, improve conversion visibility, and support our sales organization with measurable, data-driven campaigns.
Role Overview
Transparent Energy is seeking a hands-on Digital Marketing & Demand Generation Manager to own the execution, optimization, and reporting of our digital marketing programs.
This role will build and manage campaigns that generate qualified leads, improve conversion rates, and create measurable pipeline impact. The right candidate will be technical, execution-oriented, and comfortable owning HubSpot, marketing automation, SEO/SEM, paid search, programmatic/display advertising, landing pages, attribution, reporting, and conversion tracking.
This person must also bring creative energy to the role by contributing campaign ideas, messaging angles, audience strategies, content concepts, and practical ways to turn Transparent Energy’s expertise into lead-generating digital programs.
This role is separate from field/event marketing, but will work closely with that team to support event follow-up, nurture campaigns, tracking, and reporting.
Key Responsibilities
• Own marketing's contribution to qualified pipeline by setting campaign goals, measuring results, and continuously improving marketing-generated revenue performance.
Digital Campaign Strategy & Execution
Success in This Role Looks Like
Required Skills & Experience
Preferred Qualifications
Location: Remote
Compensation Range: $100,000–$130,000
Employment Type: Full-Time
Reports To: Marketing Leadership / Executive Leadership
About Transparent Energy
Transparent Energy is an energy management services firm that helps businesses, organizations, and government entities simplify energy procurement and reduce total energy spend. Through market expertise, proprietary technology, competitive supplier engagement, and disciplined execution, Transparent Energy brings transparency, efficiency, and measurable value to the energy buying process.
As we continue to grow, we are investing in a stronger digital marketing engine to generate demand, improve conversion visibility, and support our sales organization with measurable, data-driven campaigns.
Role Overview
Transparent Energy is seeking a hands-on Digital Marketing & Demand Generation Manager to own the execution, optimization, and reporting of our digital marketing programs.
This role will build and manage campaigns that generate qualified leads, improve conversion rates, and create measurable pipeline impact. The right candidate will be technical, execution-oriented, and comfortable owning HubSpot, marketing automation, SEO/SEM, paid search, programmatic/display advertising, landing pages, attribution, reporting, and conversion tracking.
This person must also bring creative energy to the role by contributing campaign ideas, messaging angles, audience strategies, content concepts, and practical ways to turn Transparent Energy’s expertise into lead-generating digital programs.
This role is separate from field/event marketing, but will work closely with that team to support event follow-up, nurture campaigns, tracking, and reporting.
Key Responsibilities
• Own marketing's contribution to qualified pipeline by setting campaign goals, measuring results, and continuously improving marketing-generated revenue performance.
Digital Campaign Strategy & Execution
- Build, launch, manage, and optimize integrated demand generation campaigns across paid search, SEO/SEM, display/programmatic, email, landing pages, retargeting, and nurture programs.
- Translate business priorities, target verticals, sales initiatives, and thought leadership into measurable marketing campaigns.
- Develop campaign strategy, audience segmentation, messaging, offers, CTAs, forms, landing pages, and follow-up sequences.
- Continuously test and optimize creative, messaging, keywords, targeting, landing pages, and conversion paths to improve campaign performance.
- Own HubSpot marketing execution, including workflows, forms, lists, landing pages, lead routing, lifecycle management, campaign attribution, and lead source tracking.
- Build automated nurture programs based on lead source, audience, engagement behavior, events, and sales follow-up needs.
- Ensure leads are accurately captured, segmented, routed, tracked, and reported while maintaining high-quality CRM data in partnership with Sales and Revenue Operations.
- Build dashboards and reporting that measure campaign performance, pipeline contribution, conversion rates, ROI, and other key marketing metrics.
- Establish consistent attribution across campaigns, channels, keywords, ads, and events.
- Use performance data to identify opportunities, optimize campaigns, and provide actionable recommendations to leadership.
- Manage SEO, SEM, paid search, and programmatic advertising, including keyword strategy, audience targeting, conversion tracking, budget optimization, and performance reporting.
- Oversee Google Ads, Google Analytics, Search Console, and related marketing platforms.
- Manage agency and vendor performance to ensure accountability, transparency, and measurable business results.
- Build and optimize landing pages, forms, CTAs, gated content, and conversion journeys that maximize lead generation.
- Contribute campaign messaging, copy, and creative direction for digital ads, email, social media, and landing pages.
- Translate Transparent Energy's market expertise, customer success stories, and thought leadership into compelling demand-generation assets.
- Leverage AI tools to improve campaign planning, audience research, content creation, workflow automation, reporting, and personalization.
- Apply AI responsibly while maintaining accuracy, confidentiality, brand consistency, and quality standards.
- Continuously identify opportunities to improve marketing efficiency and effectiveness through emerging AI capabilities.
- Partner with Sales and Field Marketing to support events, webinars, partner initiatives, and targeted account campaigns.
- Ensure event and campaign leads are properly nurtured, routed, tracked, and converted into qualified sales opportunities.
- Align marketing execution with sales priorities, target accounts, and pipeline objectives.
Success in This Role Looks Like
- Transparent Energy has clear visibility into lead sources, campaign performance, and marketing’s contribution to pipeline.
- HubSpot is clean, organized, and consistently used for campaign tracking, lead routing, nurture programs, and reporting.
- Digital campaigns are launched, tracked, optimized, and reported on consistently.
- Paid search, SEO, programmatic/display, email, and event follow-up campaigns are actively managed and improved.
- Leadership receives useful reporting that supports better marketing investment decisions.
- The marketing function becomes more proactive, creative, data-driven, execution-focused, and accountable.
Required Skills & Experience
- 7+ years of experience in digital marketing, demand generation, marketing operations, or growth marketing.
- Strong hands-on HubSpot experience, including workflows, forms, lists, landing pages, lead routing, campaign tracking, and reporting.
- Excellent communicating with both words and data
- Strong project management, prioritization, follow-through, accountability, and communication skills.
- Ability to work independently in a remote environment with strong execution discipline.
- Demonstrated ability to use AI tools to improve execution, content development, campaign planning, and reporting.
- Creative campaign instincts, with the ability to bring ideas, test them, and turn them into measurable campaigns.
- A desire to exceed goals that is internal, constant, and self-imposed
Preferred Qualifications
- HubSpot certifications strongly preferred.
- Experience in B2B marketing, professional services, energy, procurement, sustainability, financial services, commercial real estate, manufacturing, private equity, or other complex B2B sales environments.
Skills Required
- 7+ years of experience in digital marketing, demand generation, marketing operations, or growth marketing.
- Strong hands-on HubSpot experience (workflows, forms, lists, landing pages, lead routing, campaign tracking, reporting).
- Experience managing SEO, SEM, paid search, programmatic/display advertising, retargeting, and email marketing.
- Experience with Google Ads, Google Analytics, and Google Search Console.
- Proven ability to build and optimize landing pages, CTAs, forms, and conversion journeys.
- Ability to build dashboards, establish attribution, and report on pipeline contribution and ROI.
- Demonstrated ability to use AI tools for campaign planning, content creation, automation, and reporting.
- Excellent written and verbal communication; comfortable communicating with both words and data.
- Strong project management, prioritization, follow-through, accountability, and remote work discipline.
- Creative campaign instincts with a test-and-learn mindset to turn ideas into measurable campaigns.
- HubSpot certifications.
- Experience in B2B marketing or industries like energy, procurement, sustainability, financial services, commercial real estate, manufacturing, or private equity.
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The Company
What We Do
Transparent Energy is one of the fastest growing energy brokerage and consulting firms in the U.S. Combining advanced online auction technology, process expertise, and a deep working knowledge of deregulated energy markets, we have established a roster of thousands of commercial, industrial, and government clients, for whom we have saved millions of dollars. Want to play for a winner? We are always on the lookout for talented individuals who are eager to learn, work hard, and who measure success by the success of their customers. Senior management team has over 40 years of experience in managing commodity risk for commercial, industrial, and public entities in every deregulated energy market, providing each client with a tailored energy solution based on real-time market intelligence. Personnel highly knowledgeable in both internal supplier operations as well as the operations of traditional energy consultants. Leveraging this knowledge with our technology has allowed us to increase transparency and efficiency in the purchasing process.
