Digital Marketing Coordinator

Description

The Digital Marketing Coordinator works closely with the Design and Communications Manager and Digital Content Producer to tell the Garden’s story on its website and social media platforms through thoughtfully crafted copy and visual media. 

This position is critical to connecting people with plants in new and creative ways, a cornerstone of the Garden’s mission. As one of the nation’s premier botanical gardens, we’re looking for curious, motivated, passionate candidates who can take our online presence to the next level through this vital digital work.

The ideal applicant is an excellent creative copywriter, visual storyteller or brand-focused content creator with some experience managing the copy and images on a website powered by WordPress or similar CMS. 

A portfolio that includes copy and photography/video created for social media is a mandatory component of the application process. Provide a PDF or web link in with your application for consideration.

Key Responsibilities

Social Content and Copy - In collaboration with the Digital Content Producer, the Digital Content Coordinator is responsible for publishing a robust social media schedule across the Garden’s platforms, including but not limited to Facebook, Instagram, YouTube and Tiktok

• Create compelling media - Document and/or live-stream public events, parties, lectures and more for use on the Garden’s website, social platforms and beyond, often beyond typical office hours. Independently and collaboratively seek unique opportunities to translate the Garden’s mission through content that leverages everchanging social trends for increased engagement across diverse audiences
• Share the Garden’s message - Research, write, edit, schedule and publish content for gardens in Atlanta and Gainesville, ensuring Garden platforms align with internal and external calendars
• Interact with online audiences - Surprise and delight digital audiences with excellent customer service interactions publicly and privately on the Garden’s social media and review platforms, often beyond typical office hours
• Track your success - Collaborate with Digital Marketing Producer to monitor and report social media content performance, engagement and interactions with guests on the Garden’s social media and review platforms

Website - In collaboration with the Digital Content Producer, the Digital Content Coordinator is responsible for developing and maintaining content for the Garden’s website in a fast-paced environment

• Independent improvements - Using Garden calendars and publications, independently seek opportunities to update and optimize website promotional content with a focus on marketing and guest experience goals. Maintain the website’s overall structure, navigation and performance

Directed maintenance - Fulfill and proofread website edit requests from all Garden departments with high-level organizational standards and goals

Requirements

Required Education/Experience

• Bachelor’s degree in mass communication, journalism, public relations, multimedia reporting, telecommunications, media and entertainment, traditional/digital marketing, English or creative writing
• 1-3 years’ experience producing branded digital media with an emphasis on copywriting and photography/videography for advertising, corporate communications, public relations, marketing or education goals

Required Skills and Abilities

• Impeccable written and verbal communication skills; strong attention to detail
• Familiarity with writing and editing in Associated Press Style
• Cross-platform social media content management and reporting (Sprout, Hootsuite, Meta Business Suite, etc.)
• Intermediate iPhone video production, photography and storytelling: directing, shooting, interviewing, editing, uploading and managing media, gimbals, mics and other standards tools
• Direct experience with Adobe Photoshop, iPhone and iOS, and mobile media editing software (Capcut, Tiktok in-app tools, etc.) and understanding of media management including uploading, downloading and sharing from iPhone and DSLRs
• Comfort and confidence appearing on camera and in voiceovers for widely published content
• Ability to work both collaboratively and independently
• Ability to organize, prioritize and manage multiple projects simultaneously with the appropriate sense of urgency
• Ability to learn new technologies and translate value to stakeholders

Preferred Experience

• WordPress (or similar CMS), Google Analytics and basic knowledge of HTML
• FAA-compliant drone operation
• Edelkrone slider operation
• Multi-source live streaming to multiple platforms via OBS

Physical Demands/Work Environment

The work environment and physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Some standing, walking, bending, frequent use of hands, stooping and light lifting (at least 10 pounds)
• The noise level in the work environment is usually moderate
• Many projects involve extended periods outdoors through the year

The above job duties and responsibilities describe the general nature and level of work for employees in this position, but this is not intended

as an exclusive or all-inclusive inventory of all duties required of employees in this job.

It is the policy of the Atlanta Botanical Garden to provide equal employment opportunity (EEO) to all persons regardless of age, color, national

origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression,

genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal,

state or local law. In addition, reasonable accommodations will be made for qualified individuals with disabilities.

Atlanta Botanical Garden Core Values

• Conservation: We value natural resources and ecosystems, making choices with the long-term sustainability of our planet in mind
• Excellence: We hold ourselves to high standards and expect commitment from each other to contribute to a positive image and reputation for the Garden
• Inspiration: We inspire through the creation of an environment that supports imagination and expression of beauty, providing joy, delight, and a deeper appreciation of plants for everyone
• Integrity: We demonstrate honesty, transparency, accountability, trustworthiness, and ethical behavior, exercising good judgment in our actions and communication
• Respect: We value the diversity of our coworkers, volunteers, and guests, holding each other in the highest regard