Digital Marketing Coordinator
Location: Remote
Team: Marketing
JOB SUMMARY
The Digital Marketing Specialist supports Eon’s business objectives by developing and executing innovative digital marketing campaigns that increase awareness of and demand for Eon solutions. This person is responsible for key digital initiatives including website optimization, search strategies, overseeing the tactical execution of digital promotions, and content creation. Working closely across the marketing team, the Digital Marketing Specialist develops compelling digital experiences and campaigns targeting B2B audiences in the hospital and health care market.
DUTIES & RESPONSIBILITIES
- Develops and implements website optimization and GEO/SEO strategies. Identifies best opportunities, manages the day-to-day operations of the Eon CMS, and ensures site architecture is optimized for both human users and AI engines.
- Collaborates with Demand Generation to ensure organic web traffic and digital content effectively feed into marketing automation and lead-nurturing programs.
- Conducts digital performance research (e.g., Google Analytics, social metrics) and analyzes results to continually refine web performance and content distribution.
- Works with Product Marketing and Demand Generation to execute B2B digital marketing campaigns that influence hospitals and health systems to adopt Eon solutions.
- Drafts, gains consensus on, and implements tactical plans for web updates, content calendars, and social media distribution.
- Supports writing, editing, and producing public-facing digital content—including short-form blog posts, website copy, and social media assets.
- Works with the creative team and outside vendors to execute effective digital marketing projects in collaboration with a wide variety of Eon roles, including product marketing, demand generation, and sales executives.
- Performs other duties, or special projects, as assigned.
QUALIFICATIONS
- Bachelor’s degree in marketing, communications, or relevant field.
- 3 to 5 years of experience executing compelling digital marketing, website, and communications projects for B2B audiences.
- Working in health care, health tech, or B2B SaaS, with a demonstrated understanding of the health care market a plus.
- Strong knowledge of digital marketing best practices, GEO/SEO strategies, CMS management (e.g., Webflow), and web layout.
- Exceptional organizational skills and the ability to manage multiple, diverse projects in a fast-paced environment.
- Competency with G-Suite and website analytics required; familiarity with social scheduling tools, CRM/marketing automation (HubSpot/Salesforce), and design tools (Figma, Adobe) a plus.
Salary range: $65,000-$80,000
“So what’s in it for me,” you ask?
We pride ourselves for being a culture-based company buzzing with high-energy. Aside from the enthusiastic environment, you’ll enjoy:
- Competitive salary
- Health insurance
- Referral bonuses
- Generous vacation time
- Paid Maternity and Paternity leave
- Professional development and career growth opportunities
- Awesome team members
Check us out at eonhealth.com!
EON is proud to be an equal opportunity employer and prohibits discrimination and harassment of any kind. Our culture celebrates diversity and we are committed to creating an inclusive environment for all team members.
Skills Required
- Bachelor's degree in marketing, communications, or a relevant field
- 3 to 5 years of experience executing digital marketing, website, and communications projects for B2B audiences
- Strong knowledge of digital marketing best practices and GEO/SEO strategies
- CMS management experience, such as Webflow
- Knowledge of web layout
- Exceptional organizational skills and ability to manage multiple projects in a fast-paced environment
- Competency with Google Workspace and website analytics
- Experience in healthcare, health tech, or B2B SaaS with understanding of the healthcare market
- Familiarity with social scheduling tools
- Familiarity with CRM or marketing automation platforms such as HubSpot or Salesforce
- Familiarity with design tools such as Figma or Adobe
What We Do
Eon is a healthcare technology company with a mission to making patients healthier and healthcare affordable. By collaborating with caregivers, hospitals, and hospital systems, we can improve patient care across the board, saving time, money, and most importantly lives. Together we can defy disease.
