Digital Marketing & Content Lead

Posted 4 Days Ago
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Shoham, ISR
In-Office
Mid level
Healthtech
The Role
The role involves leading digital marketing efforts, creating content, managing campaigns, and analyzing performance to drive business growth.
Summary Generated by Built In
Description

Alma, a Sisram Medical company, is a global leader in medical-aesthetic technologies, with over 25 years of experience in energy-based devices (EBD). Over the years, Alma has evolved into an integrated aesthetic and wellness ecosystem that combines medical devices, injectables, diagnostics, and personalized skincare. The company operates in a dynamic, innovation-driven environment, merging advanced technology with deep clinical understanding to create holistic solutions for aesthetic clinics. Alma’s headquarters are in Caesarea, Israel, with business operations in more than 100 countries worldwide.

as part of our continued growth and expansion, we are looking for a hands-on marketing professional to play a key role in shaping our digital presence in Israel.

This is a hands-on, dynamic, and central role within the Marketing team, involving ongoing collaboration with Sales, Clinical teams, customers, external vendors, and Alma’s global marketing teams.

Key Responsibilities

  • Own the planning and hands-on execution of end-to-end digital marketing across paid and organic channels, including social media, content strategy, and performance campaigns (Meta, Google, LinkedIn).
  • Create high-quality, relevant marketing content for a professional audience and B2B clients.
  • Capture, collect and edit content from the field, including workshops, trainings, conferences, launches, customer meetings, and sales activities.
  • Drive lead generation efforts for the Sales team, including funnels, landing pages, forms, email campaigns, segmentation, and performance tracking, while working closely with Sales to identify content opportunities, customer stories, and commercial needs.
  • Manage marketing automation and email marketing systems, including audience building, segmentation, campaign deployment, and effectiveness analysis.
  • Analyze performance and generate insights, including metrics such as leads, engagement, reach, conversion, CTR, CPL, CRO, and quality indicators.
  • Maintain a consistent, premium brand voice aligned with Alma Global standards and local market needs.
  • Initiate new ideas, formats, content initiatives, and creative campaigns to strengthen the brand and drive business growth
Requirements
  • 2-5 years of experience in Digital / Social Media / Content Marketing / Performance Marketing roles- mandatory
  • Proven experience in digital content creation, including social media, short-form video, organic content, and paid campaigns- mandatory
  • Hands-on experience with Meta Business Manager, Google Ads, Google Analytics, and other digital measurement tools- mandatory
  • Experience in lead generation and a strong understanding of marketing/sales funnels.
  • High level of English (written and spoken), including working with global teams and materials- mandatory
  • Highly independent, hands-on, with end-to-end ownership.
  • Strong organizational skills, attention to detail, and ability to manage multiple tasks simultaneously.
  • Excellent interpersonal skills and ability to work with multiple stakeholders.
  • Proven experience working with AI tools for marketing/content creation.
  • Experience with HubSpot or other marketing automation platforms- advantage
  • Experience in medical aesthetics, medical, pharma, cosmetics, or other scientific/professional industries- big advantage

Skills Required

  • 2-5 years of experience in Digital / Social Media / Content Marketing / Performance Marketing roles
  • Proven experience in digital content creation
  • Hands-on experience with Meta Business Manager, Google Ads, Google Analytics
  • Experience in lead generation and understanding marketing/sales funnels
  • High level of English (written and spoken)
  • Experience working with AI tools for marketing/content creation
  • Experience with HubSpot or other marketing automation platforms
  • Experience in medical aesthetics or related fields
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The Company
HQ: Caesarea
621 Employees
Year Founded: 1999

What We Do

You already know we create amazing technology that helps millions around the world to live better, more confident lives. You also know that we are at the top of the medical aesthetic market. But we’re here to tell you we are way more than that. We realized that in the modern life, a better way to make innovative technology, is understanding what our partners and their patients really want. To put people and their needs first. So we became better at listening and translating the true needs of your patients into outstanding and cutting-edge technology. We are transforming together. With you. This is what we been doing for the last 20 years. This is what got us to be a leading player in the medical aesthetics field. We take pride being number 1 in China and number 3 globally, and we owe this accomplishment to our people, our partners and our daring spirit. We infuse this spirit in everything we do and we invite you to join us. Whatever comes next we are there. Alma Lasers is a global innovator of laser, light-based, radiofrequency and ultrasound solutions for the aesthetic and surgical markets. Alma Lasers has been at the forefront of multi-technology systems, revolutionizing existing treatment methods and working to serve the varied and growing needs of both patients and practitioners around the world. With offices, R&D and manufacturing facilities on three continents and distributors around the world, Alma's mission is to provide modular, cost-effective and high-performance systems based on the very latest clinical research and cutting-edge technology. We enable practitioners to offer safe, effective and profitable aesthetic and surgical treatments to their patients, while allowing patients to benefit from the capabilities of state-of-the-art, clinically proven technologies and methods.

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