Digital Marketing Communications Coordinator

Position Summary

The Digital Marketing Communications Coordinator is responsible for managing customer-facing and employee-facing communications across The Bank's digital communication platforms. This position supports the development, distribution, and maintenance of content that strengthens The Bank's brand, enhances employee engagement, and ensures customers receive accurate, timely, and consistent information.

Working closely with the Marketing Director and Operations leadership, the Digital Marketing Communications Coordinator serves as a key contributor to The Bank's communication strategy by managing website content, employee communications, email marketing campaigns, intranet resources, and digital campaign messaging while ensuring compliance with bank policies, procedures, and regulatory requirements.

Essential Duties and Responsibilities

Website Management

• Manage and maintain website content to ensure information is accurate, current, and aligned with organizational objectives.
• Update product and service information as needed.
• Coordinate website enhancements with internal stakeholders and external vendors.
• Monitor website content for accuracy, consistency, and user experience.
• Assist in identifying opportunities to improve website effectiveness and engagement.

Customer Communications

• Create, schedule, and distribute customer email marketing campaigns.
• Assist in developing customer-facing marketing communications and promotional messaging.
• Support product launches, service announcements, and customer education initiatives.
• Maintain communication calendars to ensure timely and coordinated messaging.
• Ensure consistency in messaging across all customer communication channels.

Internal Communications

• Enhance employee communication efforts across The Bank.
• Administrate, edit, and distribute employee newsletters and internal updates.
• Support organizational announcements and leadership communications.
• Maintain Department intranet content, resources, and employee reference materials
• Help ensure employees receive timely and relevant information regarding organizational initiatives.

Analytics & Reporting

• Monitor email campaign performance and engagement metrics.
• Track website traffic, user engagement, and content performance.
• Assist in campaign reporting and analysis.
• Provide recommendations and insights based on communication performance data.
• Support ongoing optimization of communication strategies and content effectiveness.

Compliance & Operational Alignment

• Ensure all communications align with The Bank's policies, procedures, and strategic objectives.
• Work closely with Operations leadership to verify content accuracy and operational consistency.
• Participate in communication review and approval processes.
• Maintain awareness of regulatory requirements affecting customer and employee communications.
• Support compliance efforts by ensuring communications meet applicable banking standards and guidelines.

Qualifications

Education & Experience

• Associate's degree or Bachelor's degree in Marketing, Communications, Journalism, Business, Public Relations, or a related field preferred.
• Two or more years of experience in marketing, communications, content management, digital marketing, or a related role preferred.
• Experience managing website content and digital communication platforms preferred.
• Experience with email marketing platforms and content management systems preferred.

Knowledge, Skills & Abilities

• Excellent written, verbal, editing, and proofreading skills.
• Strong attention to detail and organizational skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong project coordination and time-management abilities.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Understanding of branding, marketing communications, and content strategy.
• Ability to interpret data and provide meaningful communication insights.
• Proficiency in Microsoft Office applications and digital communication tools.

The Digital Marketing Communications Coordinator plays a critical role in ensuring that customers and employees receive clear, consistent, and compliant communications that support The Bank's mission, values, and strategic objectives.